Sarah Lawson

Senior PR Officer


About me

Working at a number of names* over the past 3 years has provided me with extensive knowledge of the fashion industry, and helped to build a strong understanding of the public relations industry on both a high street and a luxury level. My current role has allowed me to gain experience in managing multiple clients, projects and events whilst working in a fast paced growing and changeable environment. I thrive whilst under pressure and am reliable and organised at all times. I am ambitious and well driven individual, priding myself in my communication skills and confident approach to my work, delivering work on time and to the highest standard. Studying Fashion Marketing and Branding at university gave me the theory behind the industry and allowed me to work on dynamic live briefs for major brands such as L'Oreal, Topman and Speedo. Working with L'Oreal in my final year, I was one of 10 UK finalists in the global marketing competition 'L'Oreal Brandstorm'. My degree shows I am incredibly hard working and passionate, have a fine attention to detail and am determined to achieve making me an ideal candidate,


  • Fashion
  • Events
  • Marketing PR
  • Events PR
  • Excel
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Word
  • Menswear
  • Event Coordination
  • Comunication
  • Writing Press Releases
  • Event Mangement

Work history


Senior PR Officer

A Number of Names

Jul 2011
  • Senior PR Officer working with 15 brands over a 2 person PR team. Roles include: - Implementing PR Strategies - Product seeding - Building key relationships with media and influencers - Placing PR stories - Creating brand lookbooks - Writing Press Releases - Creating content for editorials and social media - Event Management & Coordination - Liaising with key press contacts - Tradeshows - Social Media management both brand and agency - Newsletter/Report management



Fashion Marketing Branding

Nottingham Trent University

Sep 2008 - Apr 2011



    L'Oreal Brandstorm


    • One of the UK's top ten finalists