“Sometimes…product designer, graphic designer, strategist, story-teller, communicator and perfectionist! Always… creating, problem solving, driving design and adding personality.” I’m a multi-disciplinary creative (in other words, someone full of all kinds of ideas!) With almost a decade of experience focusing on delivering meaningful innovation for some of the world’s biggest brands, I have decided to make freelancing a full time career so that I can partner with a more diverse range of people. • I look inside for ideas and outside for inspiration. • I love a challenge. • I’m straight talking (well, I’m from Yorkshire) but it allows us get to the answer faster. • I know the rules and know when and how to break them. • I have firm beliefs, massive ideas and strong principles. • I only work with passionate people. • I work to make positive change. • I take my craft seriously – myself less soLocked Pro Plan feature
Working in my ‘sweet spot’ bridging the gap between strategy and creative. I work mainly as a creative lead on projects, using my experience and creativity to generate ideas and push them to their full potential. Clients Include: Arla, AG Barr, Constellation Brands, Jules Destrooper, Marks & Spencer, HK Scann, Onken...
The Gild is a global brand consultancy specialising in insight, strategy, innovation and creative. I worked on projects that pushed creativity and design alongside a fantastic team. My role sat (literally) in-between the strategy and creative teams, (which in my eyes is ‘The Sweet-spot’). This role stretched from involvement in the initial briefing phase, participating in market research, trend-hunting, through to platform creation, opportunity mapping, concept creation & visualisations, to sitting behind a mirrored wall reviewing and developing concepts based on consumer feedback. My highlights included visiting Hong Kong to explore innovation opportunities within the beer category, re-imagining the future of home-care products, creating new innovations for my favourite British chocolate brand. Clients include: Argus, C&A, Campari, Carlsberg, Diageo, Distell, Florette, Kelloggs, Mondelez, Milka, Nike, Skyy Vodka, Unilever, WBA, Victorias Secret and Yotel.
I was fortunate enough to begin my journey in the design world with mentoring from some of the UK’s most prestigious designers, through the country’s top design school – Central Saint Martins, gaining a cross-discipline grounding in the wider design process.
I was honoured to be awarded 1 of the 3 prizes for Best Innovators during the HackTrain event. The HackTrain Hackathon is a 48-hour event that brings together software developers, UI/UX designers and innovators for the purpose of solving the rail industries biggest problems. I was part of the 120 participants that travelled across the UK on first-class carriages building software solutions at 125mph.
'The Supercase' (Designed by Sarah McDonnell) is recommended by The Independent Newspaper as one of the UK's 'best back to school' buys!
Sarah McDonnell is awarded with 3rd Prize for the Heinz Tomato Ketchup Innovation of the Year!