Leading a multidisciplinary team to deliver BAU and campaign projects for Nike Pacific and their key retail partners; Retail Prodigy Group (AU/NZ), HYPE DC, Rebel Sport, Foot Locker, and JD Sport. Tundra is Nike Pacific’s retained digital agency, working as an extension of the Nike Pacific Brand and Integrated Retail Marketing teams to deliver custom apps, microsites, landing pages, eDM and banner campaigns, social media and OOH creative, in-store experiences and large digital activations. Other clients worked on at Tundra include Swinburne Online University, Officeworks and Medibank.
Spearheaded the launch of Bauer Media’s latest current affairs website, Noted. Working closely with the Head of Digital, external agencies and internal stakeholders to bring a minimum viable product to market within a very tight timeline. Managed the reskin of Nadia Lim’s website to coincide with the launch of Bauer Media’s newest lifestyle magazine, NADIA.
Managing multiple clients from start-ups through to larger corporate businesses. Guided a team of designers, developers, and UX specialists to ensure the project objectives, timeline and budget were met. The role involved scoping, planning and coordinating website builds and ongoing optimisation, through prototyping, design, development and deployment.