Motivated and result-driven individual with over three years of multinational experience in fashion and retail companies in the UK, the US and France. Possesses well-developed skills in e-commerce and digital marketing, understands customer engagement and conversant with using data analysis to engage with customers and drive sales.
Projects credited in
- 'Uniqlo x J.W. Anderson'Uniqlo x J.W. Anderson editorial I was commissioned by Uniqlo to take a series of portraits of three creatives who shared their thoughts of the 1st collaborative collection between Japanese clothing apparel company, Uniqlo and British designer, J.W. Anderson. This project featured Monique Kawecki, Editor and Co-Founder of Champ Magazine, Matthew Murphy, Co-Founder of Other/Shop and Tom Morris, Consultant and Design Editor Photographs by Chris Tang / Interview by Taka Miyake / Coordinated by
Work history
E-commerce CoordinatorUniqlo
London, United KingdomFull Time
- Assists in general management of European e-commerce business for five different regions simultaneously (UK, FR, DE, ES, EU)
- Manages team of 4 graphic designers and overviews all e-commerce creative updates in alignment with business needs.
- Responsible coordinating all e-commerce launches of international collections and collaborations (Kaws, JW Anderson, Ines de la Fressange, Christophe Lemaire).
- Participated in the launch of two new country’s websites (planning, testing, coding).
- Manages the overall visual merchandising of all European websites (product names, descriptions, images, new arrivals, promotions etc.).
- Daily coordination of e-commerce operations between teams in France, UK, Germany and Japan.
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Digital Marketing AssistantDKNY
- New York, United StatesFull Time
- Owned and managed the DKNY affiliates program: managed the budget and recruitment of new affiliate partners, organized campaigns and collection launches.
- Assisted with social media management for the million-follower brands DKNY and Donna Karan.
- Coordinated the e-mail marketing programs for DKNY and Donna Karan.
- Contributed to global rebranding efforts of DKNY through various marketing initiatives and projects across the wholesale, retail, e-commerce and licensing departments.
- Helped organize and run photo shoots and fashion shows.
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Skills
- Digital Marketing
- Social Media Marketing
- Fashion E-commerce
- E-commerce
- Web Analytics
- Ecommerce Experience
- E-commerce Strategy
- Affiliate Marketing
- Content Coordination
- Google Analytics