An intelligent, driven, and creative problem solver. From writing copy to product marketing, I constantly strive to improve business processes. Passionate about effective solutions, company performance and my team. I have mastered a multitude of tasks to deliver beyond what is necessary.
Accustomed to meeting tight deadlines under pressure. I have a “can do” attitude when it comes to achieving complex tasks.
Work history
Account Manager
London, United KingdomFull Time
As part of the Wunderman Samsung UK team, based within the client’s head office, I provide direct support to the client team in a role that straddles both internal client stakeholder management whilst driving digital CRM projects for Samsung UK on behalf of Wunderman.
Key Responsibilities:
• A critical point of contact for the client when dealing with CRM
• Responsible for the briefing, delivery and execution of planned and ad hoc digital CRM campaigns
• Working with key clients to understand and interpret their brief, challenging the ask when necessary to ensure the best solution is delivered
• Working with the data team to support the audience selection to ensure the best CRM solution
• Presenting and sharing information with third party operators
• Co-ordinating content from third party operators for cross channel marketing
Key Achievements:
• Successfully undertaking a 50% split between two entirely new roles
• Launch of two new monthly campaigns
• Built up successful relationships between client and third-party associates
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Senior Marketing ExecutiveGVC Group
- London, United KingdomFull Time
Seeking a new challenge and increased responsibility, I applied and successfully secured a Marketing Associate role, where I was promoted to a Senior Executive role within one year. Currently I am responsible for promotional and onsite marketing for Foxy Casino, having previously worked across all brands owned by Cashcade (Inc. Foxy Bingo) in GVC.
Key Responsibilities:
• Strategize, organise, execute and analyse promotional campaigns for the customer database across all Cashcade sites to maximise player engagement, deposits & wagers on instant win games and bingo
• Analyse and report on KPIs to make data-driven decisions using full campaign analysis
• Regularly complete competitor analysis to ensure our offering is competitive
• Planning, briefing and delivery of CRM strategies on various communications such as email, SMS and push notifications
• Ownership of all websites in terms of budget and co-ordinating the maintenance and management of content and addition of new functionalities
• Work alongside several teams to ensure the best user experience for customers
• Liaise with the other teams including Business Intelligence, CRM, VIP, Operations and the Creative Department to deliver -promotions, events and games
• Protect the brands to ensure seamless communication of promotions across all touch points
Key Achievements:
• Using daily retention tools, increased Foxy Bingo’s active players by c.22% year-on-year
• Took over management of Foxy Casino while simultaneously managing all Cashcade sites
• Implemented new promotional mechanics that led to increased player interaction
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Skills
- Advertising
- Copywriting
- Blogs
- Creative
- Indesign
- Photoshop
- Copywriting
- KPI Reporting
- Budget Allocation
- Marketing Strategy
Education
B
B
BA(Hons) Creative AdvertisingBucks Ad School
- High Wycombe, United Kingdom