Sarah Musker

Sarah Musker

Freelance Conceptual CopywriterLondon, United Kingdom
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Sarah Musker

Sarah Musker

Freelance Conceptual CopywriterLondon, United Kingdom
About me
Hello, I am an independent writer and creative thinker. I’m captivated by the power of words, and obsess over crafting great copy. I’m also equally passionate about ideas, whether written, drawn, filmed, photographed, or sculpted from avocados – well, it’s possible. I’ve worked with everyone from Rimmel to British Airways to the BBC, and a whole lot more in between. I was in London for 6 years learning from the best at Adam&Eve, BBH, and BETC. And I’ve won a few awards, although I’m not award-hungry, probably only slightly peckish. These days I’m thankful I no longer get squashed under a thousand armpits on the Central Line. Instead, I work remotely from the Cheshire countryside, my creative coworking space, or sometimes somewhere sunnier. I work on a freelance basis with advertising agencies, design studios, brands direct, and production companies all over the world. I love to collaborate with cool clients and talented creative people to make work we’re all proud of. So, if you’re looking for some strong writing, or a great idea, or even both. I could be your woman. Just give me a shout! P.S. Two of my projects are password protected because one has not launched yet, and the other is some top secret healthcare stuff. But please just ask and I’ll give you full access. By phone: 07530397165 Email: sarahmusker@gmail.com Or LinkedIn
Projects
  • RIMMEL LOUD NEVER FADES
    RIMMEL LOUD NEVER FADESA cool 80s inspired campaign I created with Rita Ora and BETC London for Rimmel’s Stay Satin Liquid Lip Campaign. It was a pleasure to work with Director Paul Gore, and I learnt so much about beauty advertising from the project.
  • Lipton Green Iced Tea
    Lipton Green Iced TeaA Lipton Green Iced Tea campaign I made at Adam&Eve DDB to add a little lightness to their global marketing.
  • Old El Paso TV
    Old El Paso TVWe enlisted Hollywood hardman and tortilla evangelist Danny Trejo to deliver a rousing rallying cry to encourage the world to fill their tortillas with whatever their heart desires and ‘Make It Yours’.
Projects credited in
  • International Women’s Day 2022, meet 100 rising stars inspiring change
    International Women’s Day 2022, meet 100 rising stars inspiring changeWe still have a way to go when it comes to improving gender diversity and equality in the creative, tech and digital industries – which is why it is so important for us, as a platform, to use our force for good. We’re thrilled to be releasing our annual list celebrating and shining a spotlight on 100+ rising stars – as nominated by The Dots community – who are transforming the industry of today and inspiring the generation of tomorrow. The list beams with brilliant, talented people and their d
  • International Women’s Day 2021, meet 100 rising stars inspiring change
    International Women’s Day 2021, meet 100 rising stars inspiring changeWe still have a way to go when it comes to improving gender diversity and equality in the creative, tech and digital industries – which is why it is so important for us, as a platform, to use our force for good. We’re thrilled to be releasing our annual list celebrating and shining a spotlight on 100+ rising stars from underrepresented gender identities – as nominated by The Dots community – who are transforming the industry of today and inspiring the generation of tomorrow. The list beams wit
  • Make it Yours
    Make it YoursFeaturing Hollywood hard man Danny Trejo, this is the latest global TVC and social film for Old El Paso.
  • Spend less on getting there, and more on being there.
    Spend less on getting there, and more on being there.It's cheaper to fly from London Gatwick Airport so you can spend less on getting there and more on being there. This started as a campaign of 7 executions and has grown to be over 20 different executions by 14 different artists.  Illustrators: Mick Marsden, Shotopop, Christian Northeast, Lina Bodén, Mick Marsden, Kristjana Williams, Jim Stoten, Rude, Chris Labrooy, Steve Wilson, Serge Seidlitz, Jesús Sotés, Monica Ramos, Paté and Andrew Bannecker.
  • British Airways Print
    British Airways PrintAs lead creative on British Airways I was responsible for creating ads for all facets of their business. I had to ensure that all executions were premium, came from the BA tone of voice but most importantly were creative. Out of the hundreds of executions (yes hundreds) here are some of my favourite tactical ads.
  • Bringing Britain Closer
    Bringing Britain CloserWe needed to generate interest for the British Airways Visa Signature card and the sign up bonus of 50,000 Avios, which is enough to get you a return flight from San Francisco to Britain.  We collaborated with Tom Kerridge, 2 Michelin starred British Chef to take San Franciscans on a multisensory tour of Britain, without ever leaving the ground. Combining captured video footage and audio recordings from 7 iconic locations across Britain; we brought each of these to life using 360° projection map
Work history
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    Senior CopywriterPublicis One Touch
    Hamburg, GermanyFreelance
    Working with the global team to come up with strong big ideas and execute them across a range of cool products.
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    Senior CreativeN Brown Group
    Manchester, United KingdomFreelance
    My first in-house role working across all of NBrown's fashion brands coming up with creative strategy, copywriting, and concepts.
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Skills
  • Script Writer
  • Video Scriptwriting
  • Advertising Copywriting
  • Art Directon
  • Content
  • Creative Stragegy
  • Digital
Education
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    BA English LiteratureThe University of Leeds
     - Leeds, United Kingdom