About me

An experienced scriptwriter and all round creative thinker with over 11 years' experience telling engaging and entertaining brand stories. I work with my art director Sarah Bamford to come up with fresh creative strategies, before turning them into beautifully crafted stories. We see freelance as the future as it gives us the freedom to team up with different interesting people and companies for a wide variety of short-term projects.

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Projects

• 4

  RIMMEL LOUD NEVER FADESA cool 80s inspired campaign I created with Rita Ora and BETC London for Rimmel’s Stay Satin Liquid Lip Campaign. It was a pleasure to work with Director Paul Gore, and I learnt so much about beauty advertising from the project.
• Lipton Green Iced TeaA Lipton Green Iced Tea campaign I made at Adam&Eve DDB to add a little lightness to their global marketing.
• 1

  Old El Paso TVWe enlisted Hollywood hardman and tortilla evangelist Danny Trejo to deliver a rousing rallying cry to encourage the world to fill their tortillas with whatever their heart desires and ‘Make It Yours’.

Projects credited in

• 1

  Make it YoursFeaturing Hollywood hard man Danny Trejo, this is the latest global TVC and social film for Old El Paso.
• 1

  Spend less on getting there, and more on being there.It's cheaper to fly from London Gatwick Airport so you can spend less on getting there and more on being there. This started as a campaign of 7 executions and has grown to be over 20 different executions by 14 different artists.  Illustrators: Mick Marsden, Shotopop, Christian Northeast, Lina Bodén, Mick Marsden, Kristjana Williams, Jim Stoten, Rude, Chris Labrooy, Steve Wilson, Serge Seidlitz, Jesús Sotés, Monica Ramos, Paté and Andrew Bannecker.
• 2

  British Airways PrintAs lead creative on British Airways I was responsible for creating ads for all facets of their business. I had to ensure that all executions were premium, came from the BA tone of voice but most importantly were creative. Out of the hundreds of executions (yes hundreds) here are some of my favourite tactical ads.

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Work history

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Freelance CreativeBETC - Accounts Air France & Ricard
Sep 2017London, United KingdomFreelance
As a Freelance Senior Creative over the past 6 months. I headed up the agency's most successful pitch. I also created a full Rimmel campaign, and worked across all the other accounts.
Senior Creative
Jul 2014 - Jul 2017London, United KingdomFull Time
As lead creative on British Airways I created engaging content and iconic press campaigns. I also worked across Old El Paso Tacos and Tesco.

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Skills

• Script Writer
• Video Scriptwriting
• Advertising Copywriting
• Art Directon
• Content
• Creative Stragegy
• Digital

Education

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BA English LiteratureThe University of Leeds
Sep 2002 - Sep 2005Leeds, United Kingdom