Sarah Pottharst

Project Manager & Creative Services Specialist

Venice, Italy
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About me

Accomplished creative professional and entrepreneur with 9+ years of experience working internationally for both well-established companies and startups. Expertise includes product design, brand direction, content creation, and digital strategy within various sectors. Team player who thrives off of leading other innovative and energized people to produce imaginative thinking with stellar communication and presentation skills. Ably manages multiple projects at once while adhering to strict budgets and deadlines with a positive attitude.

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  • Adobe Creative Suite
  • Google Drive
  • Web Design
  • Graphic Design
  • Copywriting
  • Photography
  • Budget Management
  • Project Planning
  • Team Building
  • Digital Marketing

Companies I’ve worked with

  • O

    Oscar de la Renta

    • F

      Fulltime Freelance

      • P

        Per Vigore

        • F

          Fabric Source Inc.

          Work history


          Founder & Designer

          Per Vigore

          Mar 2016
          • Verona, Italy
          • Full Time
          • Per Vigore is a womenswear and maternity collection that is made in Italy and infused with Insect Repellent technology that protects against dangerous diseases such as Zika • Spearheaded all business, product and marketing operations • Cultivated production network within Italy & designed 17 fashion styles • Conceptualized all branding (i.e. logo, website design, packaging, etc) • Built business model, business plan, budget, and 5-year sales goals • Strategized marketing with photo & video shoots for brand awareness • Generated over €15,000 in sales from 6 states in the USA within the first 8 months via boutique collaborations, trunk shows & e-Commerce


          Project Manager & Creative Consultant

          Fulltime Freelance

          Jan 2016
          • Venice, Italy
          • Full Time
          • Per Vigore Consulting services to 13+ clients in a variety of industries, including Fashion, Hospitality, Travel, Food, and more • Successfully manage & execute multiple projects simultaneously & within budget while adhering to strict deadlines in this client-facing role • Create & implement innovative content across all social media & website platforms; results of 10,000+ follower increase in 1 year • Design website & print branding to feel modern and relatable • Produce & edit photography and videography for marketing campaigns and social media posts (€300 - €7000 budget range) • Design promotional material & marketing graphics (i.e. catalogs, social posts, press kits)


          Mar 2012 - Jul 2015
          • New York, United States
          • Full Time
          • Design development for Oscar de la Renta Runway, Bridal, Sleepwear, and Lingerie • Developed numerous seasonal product collections that were consistent with a strong, specific brand DNA for 4 divisions • Utilized Adobe Creative Suite to digitize all prints and product designs • Prepared product catalogs & lookbooks for clients and buyer meetings


          Director of Marketing and Brand

          Fabric Source Inc.

          Jan 2011 - Aug 2012
          • New York, United States
          • Full Time
          • • Established email & social marketing tactics that increased sales 20% • Launched, managed and grew Facebook, Twitter, Tumblr, & Pinterest • Re-designed company website to be more visually appealing & user-friendly



          Associates Degree in Arts and Sciences

          Southern Methodist University

          Aug 2011 - May 2013
          • New York, United States
          • FASHION DESIGN & VISUAL COMMUNICATIONS A strong emphasis on the Fashion curriculum with supplementary courses specializing in Communication Design (formerly referred to as the “Graphic Design” division)


          Bachelor of Arts (BA)

          Southern Methodist University

          Aug 2006 - May 2010
          • Dallas, United States
          • SPANISH LANGUAGE An intensive study of the Spanish language that covers reading, speaking and writing, and includes a 3-month immersion program at Universidad Veracruzana in Xalapa, Mexico JOURNALISM & DIGITAL MEDIA An exploration of Journalism in its various forms, from broadcast to print to online, with a keen focus on how it applies to the world of Digital Media