About me
As a self-confessed lover of the written word, I know full well how important it is to capture (and keep) the reader’s attention; so rest assured, this will be short and sweet...like myself.
My working background predominantly lies within the creative fields, particularly Fashion Content, Copywriting and Editorial. Nothing excites me more than having experimental freedom and I absolutely thrive on being surrounded by others with similar innovative and inspiring energies.
I’m enthusiastic, painfully organised and pride myself on my strong, adaptable work ethic. I’m a curious creative, always wanting to learn and understand anything that is thrown my way. After all, knowledge is power and data is king.
I’m very much a “work hard, play hard” advocate and a firm believer of doing what you love. But most importantly, there's nothing I find more satisfying than good-flowing communication. We all need to be reading the same story for us all to reach the same ending.
Projects credited in
- beautystack @ Coal Drops YardWorking closely with beautystack founder Sharmadean Reid MBE, we designed and produced a pop up space located in the recently opened Coal Drops Yard. A big part of the design process involved translating the apps digital identity into a bricks and mortar concept. Taking inspiration from peach tones that feature across the app, we decided to give the space a full colour treatment. Applying the peach colour to the walls, curtains, carpet and furniture. We provided initial sketches which were t3
Work history
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Head of BrandStakester
- London, United KingdomFull Time
• Responsible for all written content throughout the whole company, including the entire Stakester website, the Stakester app (UX/UI), App Store copy/release notes, emails, blog and much more - learning SEO practices along the way.
• Responsible for creating the Stakester tone of voice and "brand bible", as well as communicating our branding and messaging throughout the company, and on all social media channels via our content.
• Building and maintaining partnerships with content creators, influencers and marketing agencies such as ESL, GameByte, HunterTV and many more.
• Continuously presenting creative marketing ideas to our partners, ensuring we were working together in the best way possible for our brand, all whilst acquiring and retaining new users.
• Responsible for our Referrals Scheme, which included recruiting influencers whilst the app was in its early stages to help create brand awareness, as well as to increase acquisition.
• Managing the events and launches, all whilst working directly with content creators, influencers and marketing agencies.
• Responsible for all email marketing, using both Active Campaign and Mailchimp.
• Managing all of the Stakester social media accounts, including Facebook, Instagram, Twitter, Discord, YouTube and many more. Also created and published our own Stakester Instagram AR filters.
• Continuously monitoring social media engagement via Hootsuite, as well as using the platform to schedule social content.
• Created an on-brand YouTube series with a fellow employee.
• Overseeing and signing off all things creative.
• A reliable, hands-on member of the team, always keen and ready to take on any task.
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Head of ContentStakester
- London, United KingdomFull Time
Responsibilities listed within Head of Brand.
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Skills
- Copy
- Copy Proofing
- Copywriting
- Brand Copywriting
- Beauty Copywriting
- Beauty Writing
- Creative Writing
- Editorial Copy
- Editorial Content
- Fashion Editorial
- Fashion Content
- Fashion Copywriting
- Styling
- Creative Styling
- Fashion Styling
- Menswear Styling
- Product Styling
- Visual Merchandising
- Writing
- UX Copy
- Website Copywriting
- Community Management