About me
Over the last seven years, my passion and enthusiasm for the events industry is demonstrated through my extensive experience. I am a punctual, personable and charismatic individual who strives for quality throughout the project planning process and event delivery. My experience ranges from dealing with multi-national corporations overseas to more local sponsorship activations in my current position in Edinburgh. I have led accounts for numerous high-end luxury brands and delivered world-class events for clients including HSBC, Kate Spade, The Abraaj Group and Cartier.
I am a keen runner, currently training for the Paris Marathon, whilst also enjoy social events, theatre and music.
Work history
Senior Event & Sponsorship Manager
A boutique events company based in Edinburgh, focusing on creative strategy and event design, with a focus on sponsorship execution and strategic brand alignment.
Senior Event & Sponsorship Manager - Role:
Working alongside the Director of the company to develop and grow the business in its fourth year; whilst delivering exceptional events and brand activations. Key clients and brands include: People’s Postcode Lottery, The Famous Grouse (Maxxium UK) and CAPCO.
Responsibilities:
Implemented event processes and procedures to streamline the business (both internally and client facing) and ensure efficient training for staff development.
Develop client pitches providing bespoke event solutions and design, tailoring each request to the client and brands’ requirements.
Lead role on numerous events and sponsorship activations, with full client liaison, supplier management and execution.
Strong budget forecasting and control.
Involved in part-time staff recruitment to ensure the right team were onsite, with sound brand knowledge and confident in their customer facing role.
Associate Account Director
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A multi award-winning integrated communications agency, renowned for high-end bespoke PR, Experiential and Digital solutions in the UAE; working with some of the world’s most recognised brands and industry leaders.
Associate Account Director - Role:
Reporting to the Managing Partner and owner of the business; tailoring and delivering projects on time and within budget ensuring all support functions are correctly managed to suit each project brief. Lead role in multiple events across Europe and the Middle East.
Responsibilities:
Drafting client pitches ranging from $50k-$1.5m with a diligent approach to managing budgets from conception to completion. In 2013 97% of my lead projects were delivered within budget. In addition to this a 40% profit margin was created on the majority of projects.
Multi project lead ensuring logistic milestones and timeline phases are adhered to, exceeding client deliverables and expectations throughout all phases.
Produced event process documents and procedures to share relevant event information with onsite team and external suppliers.
Serviced clients’ needs to build strong, loyal and good working relationships to ensure repeat business. Notable and returning clients included HSBC, The Abraaj Group, Coca-Cola and Ray-Ban.
International destination management for high net worth individuals and groups of over 200, ensuring smooth transition logistics and social agendas throughout event days.
Active in the recruitment and training of team members and overseeing their internal development, coordinating monthly and yearly appraisals, including promotions.
Complete understanding of Royal protocol and securities, dealing with high profile names including Turkish Deputy Prime Minister, Ali Babacan, and HRH Princess Haya Bint Al Hussein.
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Skills
- Events
- Corporate
- Creative Event
- Live Event
- Outdoor Event
- Promotional Event
- Account Management
- Administration
- Brand Management
- Client Services
- Pitching
- Project Management
- Event Execution
- Event Organisation
- Relationship Management
Education
Sports Science with Business Management
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Highers and Advanced Highers
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