Sarah Robins

Senior Event & Sponsorship Manager

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  • LocationUnited Kingdom

About me

 

Over the last seven years, my passion and enthusiasm for the events industry is demonstrated through my extensive experience. I am a punctual, personable and charismatic individual who strives for quality throughout the project planning process and event delivery. My experience ranges from dealing with multi-national corporations overseas to more local sponsorship activations in my current position in Edinburgh. I have led accounts for numerous high-end luxury brands and delivered world-class events for clients including HSBC, Kate Spade, The Abraaj Group and Cartier. I am a keen runner, currently training for the Paris Marathon, whilst also enjoy social events, theatre and music.

Skills

 

  • Events
  • Corporate
  • Creative Event
  • Live Event
  • Outdoor Event
  • Promotional Event
  • Account Management
  • Administration
  • Brand Management
  • Client Services
  • Pitching
  • Project Management
  • Event Execution
  • Event Organisation
  • Relationship Management

Work history

Currently

Senior Event & Sponsorship Manager

Yourgb Events Ltd

Mar 2015
  • A boutique events company based in Edinburgh, focusing on creative strategy and event design, with a focus on sponsorship execution and strategic brand alignment. Senior Event & Sponsorship Manager - Role: Working alongside the Director of the company to develop and grow the business in its fourth year; whilst delivering exceptional events and brand activations. Key clients and brands include: People’s Postcode Lottery, The Famous Grouse (Maxxium UK) and CAPCO. Responsibilities: Implemented event processes and procedures to streamline the business (both internally and client facing) and ensure efficient training for staff development. Develop client pitches providing bespoke event solutions and design, tailoring each request to the client and brands’ requirements. Lead role on numerous events and sponsorship activations, with full client liaison, supplier management and execution. Strong budget forecasting and control. Involved in part-time staff recruitment to ensure the right team were onsite, with sound brand knowledge and confident in their customer facing role.

2016

Event Manager

Urban Events Ltd

Aug 2010 - Jul 2016
  • A dynamic events company specialising in boutique sport and evening functions such as The Official Abu Dhabi Volvo Ocean Race closing gala, The Abu Dhabi F1 Chequered Flag Ball plus events for Abu Dhabi Tourism Authority with distinguished HRH guests. Event Manager - Role: Oversaw project planning phases, managed client relationships, tailored bespoke events and orchestrated full delivery onsite with location staff and suppliers to ensure smooth event running. Responsibilities: Set project timelines as a measure to track event planning, ensuring timely deliverables and implementing contingencies as projects evolved. Responsible for financial forecasting and post event cost analysis to benchmark margins and future event deliverables. Drafted proposals to strict deadlines and assisted Managing Director when pitching to prospective clients. This included design proposals, event production and sample marketing material. Responsible for drafting contracts, riders and assigning liaisons for VIPs, globally recognised artists, celebrities and sports personalities; profile brackets ranging from $5k-$100k per appearance. Strategic brand alignment to support sponsorship deals coupled with relevant product placement at events.

2015

Associate Account Director

Dabo CO

Jul 2012 - Feb 2015
  • A multi award-winning integrated communications agency, renowned for high-end bespoke PR, Experiential and Digital solutions in the UAE; working with some of the world’s most recognised brands and industry leaders. Associate Account Director - Role: Reporting to the Managing Partner and owner of the business; tailoring and delivering projects on time and within budget ensuring all support functions are correctly managed to suit each project brief. Lead role in multiple events across Europe and the Middle East. Responsibilities: Drafting client pitches ranging from $50k-$1.5m with a diligent approach to managing budgets from conception to completion. In 2013 97% of my lead projects were delivered within budget. In addition to this a 40% profit margin was created on the majority of projects. Multi project lead ensuring logistic milestones and timeline phases are adhered to, exceeding client deliverables and expectations throughout all phases. Produced event process documents and procedures to share relevant event information with onsite team and external suppliers. Serviced clients’ needs to build strong, loyal and good working relationships to ensure repeat business. Notable and returning clients included HSBC, The Abraaj Group, Coca-Cola and Ray-Ban. International destination management for high net worth individuals and groups of over 200, ensuring smooth transition logistics and social agendas throughout event days. Active in the recruitment and training of team members and overseeing their internal development, coordinating monthly and yearly appraisals, including promotions. Complete understanding of Royal protocol and securities, dealing with high profile names including Turkish Deputy Prime Minister, Ali Babacan, and HRH Princess Haya Bint Al Hussein.

2010

Marketing Manager

JB Foods Wholesaler

Jul 2007 - Sep 2010
  • A large independent food wholesaler operating across Scotland, this family business specialised in the frozen food market before diversifying into fresh produce in January 2008. Marketing Manager - Role: Recruited by the CEO to takeover the marketing and design whilst managing external tradeshows. Responsibilities: Designed seasonal promotional and marketing material for national campaigns and corporate rebrand. Established and managed the company’s inaugural two-day annual tradeshow bringing together 50 suppliers and manufacturers to market and sell their produce to existing and potential customers. Project management and an eye for detail were essential to deliver on time and within budget. Reduced the operating cost of the marketing department while the overall business grew by 12% during the economic downturn.

2010

Events & Marketing Manager

The Living Room Group

Sep 2009 - Jun 2010
  • A restaurant and bar concept that provided high quality food, theatre bartending and live music (Edinburgh site). Events & Marketing Manager - Role: Reported to the General Manager on all marketing events and logistical processes. Responsibilities: Lead in booking and hosting client dinners, events and functions. Optimisation of the restaurant logistics and reservation system increased weekend revenue by 5%; enforcing booking compliancy, implementing turn times and changing restaurant layout. This allowed 10,000 diners to book the restaurant during December 2010 and over 1,000 diners on the busiest day of the year beating business record for covers and revenue. Multitasking in a high-pressure environment was key while maintaining the ability to appear calm, a skill that proved invaluable throughout my career.

Education

2006

Sports Science with Business Management

Loughborough University

Aug 2002 - May 2006

    2002

    Highers and Advanced Highers

    St George’s School For Girls

    Aug 1992 - May 2002