As a Digital Coordinator at Laura Ashley, I have excellent experience in a fast paced digital environment and over three years experience in the management of a website. Having graduated from Central Saint Martins with a degree in Criticism, Communication and Curation, I have had a broad arts education, which included cultural theory and critical writing for art and literature. During my placement at the BBC, I worked in the publishing department assisting with researching and producing engaging content for print and online. This placement enabled me to develop a valuable set of skills and specific industry experience. I am now looking to broaden and refine these skills in a digital publishing role.
• Responsible for launching and coordinating online content for the Laura Ashley website. • Manage content for the homepage, category pages and banners and navigation. • Launch products and use CMS to maintain accurate, up to date information. • Ensure tagging is in place to correctly track product and content performance. • Liaise with buying, press, franchise and archive departments to ensure product information is correct. • Manage product database and critical path using Microsoft Office and Excel. • Use Adobe Photoshop/In Design to edit product images and banners. • Use HTML to update design/ content. • Responsible for briefing and signing off daily promotional emails. • Develop new features/enhancements and raise bugs and issues with developers. • Work closely with the digital design teams to brief and develop ideas for website features and marketing campaigns. • Write and edit copy for online features and products to ensure these are accurate and SEO optimized. • Manage cross merchandising of products (you may also like, also in this range). • Merchandise products using Attraqt software (creating rules, A/B testing). • Use Google Analytics to monitor website traffic across all devices, product performance, web tracking, tag managing and conversion rates. • Provide technical website support for customer services.
• Responsible for launching and coordinating online content for the Laura Ashley website • Raised, printed and received purchase orders for external invoices. • Circulated daily sales and product performance reports using Attraqt, Hotjar and Google Analytics. • Manage product database and critical path. • Provided technical support for customer service.
Launched and maintained products and content for the website, E-Bay and Amazon. Also assisted in product photography and post production,
General administrative and customer services assistant in head office and sales and stockroom assistant in various stores across London.
Worked alongside the editorial and in-house publishing teams in the development of BBC Children’s magazines and assisted in various stages of publishing including print and digital. Worked closely with the children’s editorial and web teams to create engaging marketing strategies and content such as articles, games, features and competitions. I was also Photographers assistant in photo-shoots and also assisted with post-production. This role also included general administrative tasks including sorting mail, helping selecting winners for competitions, filing and photocopying.
A wide-ranging, humanities-based arts education. Content spans the history and theory of art, design, architecture, fashion, film, popular culture, performance, media and literature.