Sarah Ware

Social and Content Editor

  • LocationLondon, United Kingdom



  • Fashion
  • Marketing PR
  • Copywriting
  • Editing
  • Blogs
  • Creative
  • Social Media Marketing
  • Web Content
  • Excel
  • Illustrator
  • Office
  • Photoshop
  • Powerpoint
  • Word

Work history


Social & Content Editor


Feb 2015
  • Social Media: - Creating and posting on-brand, engaging daily content for all social media platforms: Facebook, Instagram, Twitter, Pinterest, Google+ and Tumblr. - Continue growth across all platforms by implementing and tweaking the strategy for each social media platform. - Sourcing imagery and writing captions for all above social media platforms daily. - Analyse growth on a weekly basis by creating a performance report. Content: - Decide theme, source imagery, create copy, curate product selection and oversee all content for the weekly ASAP54 newsletters. - Curate all content across the app; including sourcing imagery, overseeing the curation of featured content on the Discover screen and creating and editing all copy. - Curate all content across the website; working to build the editorial side of the site, overseeing the Outfit of the Day content, creating and editing all copy. - Push Notifications: Create engaging copy to increase push notification opens. Other: - Be the 'Tone of Voice Guardian'; ensuring the tone of voice is kept engaging and consistent across all platforms. - Ensuring all content and communication with the customer is kept on brand at all times. - Manage day-to-day tasks of Editorial Assistant and Graphic Design Intern.


Marketing & Events


Jul 2014 - Jan 2015
  • - Part of the unpaid marketing team - Co-managed social media including Instagram, Twitter, Facebook, Pinterest and the app news feed - In charge of Fashion content for the StreetHub blog, writing a weekly blog post - Managed outreach programme to potential brand ambassadors on Instagram - Content creation and idea generation - Organised and managed marketing events including shop parties - Created marketing materials using Illustrator and Photoshop - Attended SEO workshop training


Press & Marketing Intern

Beyond Retro

Mar 2014 - Apr 2014
  • - Dealt with press loans and returns. - Engaged with social media management including creating content through writing blog posts and overseeing Pinterest boards. - Helped with various press events. - Reviewed press coverage both online and in print.



BA(Hons) Fashion Management

London College of Fashion

Aug 2011 - May 2014
  • Studied marketing, buying, merchandising, visual merchandising, statistics and the cultural and historical concepts of fashion; with unit outputs including analytical essays, formal reports and presentations.