Sarah Williams Founder of Soho Curious & Co and Darklight | The Dots

Sarah Williams

Founder of Soho Curious & Co and DarklightUnited Kingdom
+ Info



Sarah Williams

Founder of Soho Curious & Co and DarklightUnited Kingdom
About me
I have 15 years experience in the arts, advertising, fashion and media. I have worked in production, art buying and creative consulting. I bridge the gap between creative and commercial worlds. I have a huge network of artists which I have built up over the years and an in depth understanding of brands. I am perfectly placed advise on arts strategy, artists, negotiate licences and produce projects. Most recently I set up Soho Curious & Co. Based in Central London advising on arts strategy, finding the perfect artist partnerships, for both commissions and collaborations globally.
+ Show more
Projects credited in
  • SO CURIOUSSo Curious is a monthly event, curated by Soho Curious & Co. On the last Wednesday of each month, we take over De Beauvoir Block in east London to host an evening of creative conversations and workshops to spark curiosity. Each month three leaders from across the creative world take to the stage to share honest insights and real life stories about their work. Our carefully selected panels are made up of leading individuals, creative businesses and brands that are shaping the creative landscape
  • SAKURA - SEXY FISHWe were asked to find an artist to design and create a show stopping installation for Sexy Fish restaurant in the heart of Mayfair to celebrate Japanese Cherry Blossom season, Sakura. We commissioned award winning light artist Aphra Shemza. Working closely with the team at Sexy Fish she created stunning light infinity mirror arches surrounded by cherry blossom to shine across the streets of Mayfair.
  • COPPER CHRISTMASWe were asked by Granary Square Brasserie to create a beautiful and impactful Christmas tree to shine across Granary Square in Kings Cross. We commissioned copper artist Sadie Clayton to design and create a hand crafted10 ft high tree made entirely out of copper.
+ Show more
Work history
    Co FounderDarklight
    London, United KingdomFull Time
    Darklight is an online space specialising in the sale of small edition fine art photographic prints, founded by Mimi Gray & Sarah Williams. With exclusive access to works by a handful of incredibly diverse visual artists and photographers, Darklight is a platform for the next generation of art collectors.
    Founder & DirectorSoho Curious & Co
    London, United KingdomFull Time
    Soho Curious & Co is an arts consultancy who sit in the space between commerce and creativity. We work with brands on visual research, artist connections and we help bring projects to life. Through our global network we’ll find the most exciting talent to perfectly match our client’s identity. If we don’t already know them, we’ll find them. Creativity resonates. It enhances brand visibility and puts our clients at the heart of culture.
+ Show more
  • Fashion
  • Advertising
  • Marketing PR
  • Visual Arts
  • Editorial
  • Budget Management
  • Motion
  • Shoot Production
  • Art Buying
  • Content Production
  • Image and Content Manangement
  • Shoot Management
  • Art Consulting
  • Creative Consultancy
  • Project Management