Sardor Umarbek Creative | Art | Director | The Dots
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Sardor Umarbek

Creative | Art | DirectorLondon, United Kingdom
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Sardor Umarbek

Creative | Art | DirectorLondon, United Kingdom
About me
Multifaceted leader with robust ability to transform brands and deliver innovative strategies. Global professional adept at tackling creative projects from initial planning and conception through launch, building data-driven strategies and utilizing modern technologies to produce designs, campaigns, identities, and brands within constantly changing, regulated markets. Dedicated individual with capacity to quickly adapt to new tools, laws, and processes. Multilingual collaborator with proficiency in Russian, English, and Uzbek. Areas of Emphasis • Project Managmeent • Leadership & Guidance • Strategic Planning & Analysis • Branding & Identity • Market Strategy & Transformation • Advertising & Launch Campaigns • Experiential • Visual Communications • Client Engagement • Packaging Design
Projects
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Projects credited in
Work history
    Senior Art DirectorGeometry Global
     - London, United KingdomFull Time
    I interface with clients from legally restricted industries such as alcohol and tobacco to strategically navigate the conception and development of brand, communications, activation, and launch strategies by utilizing analytical insights and in-depth market data. I also engage with cross-functional end markets to coordinate and oversee the completion of creative processes. • I spearheaded an e-cigarette launch campaign within new markets, the next generation of tobacco products. • I converted and updated a luxury tobacco brand and identity to optimize common perceptions. • I enhanced the global awareness of a client portfolio from a highly restrictive and competitive market.
    Senior Art DirectorWPP
     - Moscow, RussiaFull Time
    My role consisted of mentoring and leading a team of 10 creative professionals while collaborating with BAT clients through the ideation, construction, and execution of various branding and communications strategies. I also monitored cross-functional creative processes, created design languages, and established both branding and creative guidelines. • I conceptualized and developed a limited-edition Coca Cola package for the 2004 Athens Olympics. • I produced and designed several tobacco brands such as Kent, Dunhill, Lucky Strick, and Pall Mall. • I designed and launched new FMC tobacco products onto the Russian market.
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Skills
  • Abobe Creative Suite
  • Packaging Design
  • Fluent Russian
  • Branding Identity
  • Brand Activation
  • Project Delivery
  • Brand Creative Strategy
  • Product Launch
  • Marketing Campaigns
  • Communication Design
  • Experiental
  • Project Management
Education
    P
    P
    Digital Arts / Communications Design / Packaging DesignPratt Institute
     - New York, United States
    Digital Arts / Communications Design / Packaging Design
    I
    I
    Visual Communications & Design DegreeInstitute Of Fine Arts And Design
     - Tashkent, Uzbekistan
    Visual Communications Design