Sardor Umarbek

Sardor Umarbek

Creative | Art | DirectorLondon, United Kingdom
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Pip Jamieson
Andy Wyton & Chris Kirk
Abi Stephenson
Sardor Umarbek

Sardor Umarbek

Creative | Art | DirectorLondon, United Kingdom
About me
Over twenty years experience in graphic design and advertising. From Moscow, New York, Tashkent, Dubai and London. Recognising local markets, from small community projects to global corporate campaigns. Dedicated, enthusiastic and eager… The Russian and Uzbek languages are spoken as well.
  • Hyundai Santa Fe / ‘Drive Extraordinary’ Launch Campaign
    Hyundai Santa Fe / ‘Drive Extraordinary’ Launch CampaignThe Hyundai Santa Fe 2020 launch campaign explorations and development for the UK market
  • The SINGLETON Whiskey Launch Campaign
    The SINGLETON Whiskey Launch CampaignPitch work developed for The Singleton single malt whisky. In the industry, like the production of Whiskey, youth is not an advantage. Sometimes, even considered a failure. My challenge was to introduce The Singleton to the well-established market of old, respected brands with a rich and vibrant history. A 12 year-old brand was presented as a bold and daring newcomer who managed to revolutionise the modern whiskey making.
  • Nivea Men 'Deep Espresso'
    Nivea Men 'Deep Espresso'From sketching to launching. ‘DEEP ESPRESSO’ mens anti perspirant spray launch. The brief was to create a clear visual communication of the coffee aroma feature for the product in the UAE market
  • New Market Launch Campaign for Actimel
    New Market Launch Campaign for Actimel'Immunity From Within' Launch Campaign for the UAE Market
  • Levon Avakyan Jewellery Promotion
    Levon Avakyan Jewellery PromotionA unique and very original Canadian jewellery designer Levon Avakyan invited me to work on a project to introduce his brand to the international market. My task was to develop a campaign and strategically position his unique creative art on the highly competitive market.
  • LogoFolio
    LogoFolioVarious logos, branding, design illustrations and book covers
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Projects credited in
    AKQA - ELTON JOHN FOUNDATION - MSOOMANUsing insights on male grooming culture, research in both the language and culture in kenya, we coupled together a brand, a way of life, MSOOMAN. (translated: BOSSMAN).
  • AXA Groupe Global Media Agency of Record  - WPP
    AXA Groupe Global Media Agency of Record - WPPWith colleagues from VMLY&R and Hogarth I led the WPP/AXA Partnership's Media pitch. Working from our Paris hub for the five month pitch I coordinated a mammoth response from more than 30 markets across EMEA, APAC, North America and LATAM. In October 2019 after a pitch lasting five months WPP were awarded AXA's Global Media account beating long-term incumbents Havas and Publicis. The account was one of WPP's biggest wins in 2019 with initial annual billings of $161MM.
  • Art Direction for Boots Health & Beauty
    Art Direction for Boots Health & BeautyI led the creative team, overseeing and directing conceptual design projects across the multi-channel experience including print, digital, email, video and social. Responsible for quality end-to-end design execution from client brief through to implementation and on-budget delivery.​​​​​​​
  • Antena 1 | "The RGB News"
    Antena 1 | "The RGB News"
  • Activia | InSync Campaign
    Activia | InSync Campaign
  • Ogilvy Roots & WPP Roots:  Co-founder & Social Sec
    Ogilvy Roots & WPP Roots: Co-founder & Social SecIn March 2017 we Co-Founded Ogilvy Roots, a network dedicated to championing greater ethnic and cultural diversity within the creative industry. Working with a brilliant team of account handlers, creatives, planners and project managers to break down barriers to greater inclusivity and representation of people of colour within our industry, our agency and the work. Since it's launch I've played a key role in organising social events, branding, developing our pillars and it's expansion into WPP
Work history
    Geometry Global logo
    Geometry Global logo
    Senior Art DirectorGeometry Global
     - London, United KingdomFull Time
    I interface with clients from legally restricted industries such as alcohol and tobacco to strategically navigate the conception and development of brand, communications, activation, and launch strategies by utilizing analytical insights and in-depth market data. I also engage with cross-functional end markets to coordinate and oversee the completion of creative processes. • I spearheaded an e-cigarette launch campaign within new markets, the next generation of tobacco products. • I converted and updated a luxury tobacco brand and identity to optimize common perceptions. • I enhanced the global awareness of a client portfolio from a highly restrictive and competitive market.
    WPP logo
    WPP logo
    Senior Art DirectorWPP
     - Moscow, RussiaFull Time
    My role consisted of mentoring and leading a team of 10 creative professionals while collaborating with BAT clients through the ideation, construction, and execution of various branding and communications strategies. I also monitored cross-functional creative processes, created design languages, and established both branding and creative guidelines. • I conceptualized and developed a limited-edition Coca Cola package for the 2004 Athens Olympics. • I produced and designed several tobacco brands such as Kent, Dunhill, Lucky Strick, and Pall Mall. • I designed and launched new FMC tobacco products onto the Russian market.
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  • Abobe Creative Suite
  • Packaging Design
  • Fluent Russian
  • Branding Identity
  • Brand Activation
  • Project Delivery
  • Brand Creative Strategy
  • Product Launch
  • Marketing Campaigns
  • Communication Design
  • Experiental
  • Project Management
    Digital Arts / Communications Design / Packaging DesignPratt Institute
     - New York, United States
    Digital Arts / Communications Design / Packaging Design
    Visual Communications & Design DegreeInstitute Of Fine Arts And Design
     - Tashkent, Uzbekistan
    Visual Communications Design