Sasha Cresdee

Sasha Cresdee

Digital Marketing OfficerLondon, United Kingdom
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Sasha Cresdee

Sasha Cresdee

Digital Marketing OfficerLondon, United Kingdom
About me
Creative digital marketer and content producer. SEO, data and analytics nerd, digital one man band.
Work history
    Free Word logo
    Free Word logo
    Communications CoordinatorFree Word
    London, United KingdomFull Time
    Branding Project Lead - Evaluating Free Word’s brand voice, visual style and online presence - Running a social media audit and planning social media strategy - Facilitating workshops with the team to explore tone, positioning and brand archetypes - Working with the Comms Manager to create a digital strategy Website Management - Working with web developers to improve site functionality (Wordpress) Social Media Management (Instagram, Facebook, Twitter, Linkedin) - Designing new visual online assets and templates - Forming a social media strategy for this year - Keeping accounts ticking over with content while evaluative work takes place Email marketing management - Using Spektrix to create new email template designs - Utilising Spektrix email analytics to inform comms strategy
    E
    E
    Digital Marketing OfficerEnglish UK
    London, United KingdomFull Time
    Website - Optimising and restructuring the English UK website using advanced SEO techniques and Google Analytics to analyse data - Subediting online content for accuracy and according to the English UK style guide, ensuring all content is consistent and to a high standard - Improving site functionality and page load time through general backend website clear up, deleting old content and duplicate pages, simplifying user experience. Social Media Management (Facebook, Twitter and Linkedin) - Maintaining and developing social media presence to increase engagement, conference ticket sales and webinar registrations - Designing online assets including graphics, GIF’s and videos, using Indesign, Photoshop and Premiere Pro, sharing designs using Google Docs, Sheets & Slides - Scheduling posts in advanced using the content calendar on Trello - Using Hootsuite to interpret analytics and effectiveness of posts, suggesting tests and future adaptations to techniques Newsletters and CRM Management (Microsoft Dynamics) - Sending newsletters and updates to a range of stakeholders (Clickdimensions) - Designing, writing and subediting copy, long term A/B testing and evaluating analytics to optimise performance - Optimising and building marketing lists on the customer database General - Maintaining consistent English UK visual style and voice across digital channels - Measuring and reporting on the performance of digital marketing campaigns as a whole - Managing digital assets, maintaining and organising the image database and applying metadata - Supporting and undertaking team projects, e.g. relating to website development, work on printed materials, filming and video editing, advertising campaigns
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Skills
  • Photoshop
  • Adobe Indesign
  • Marketing
  • Communications Coordination
  • Communication Strategies
  • Social Media Management
  • Mail Chimp
  • Web Analytics
  • Email Marketing
  • Digital Analytics
Education
    Chelsea College of Arts (UAL) logo
    Chelsea College of Arts (UAL) logo
    Bachelor of Arts (BA) Chelsea College of Arts (UAL)
     - London, United Kingdom
    BA (Hons) Fine Art 2:1