Sasha Wilson

Fashion Marketing Graduate

Projects

About me

I am an ambitious, creative and passionate individual with a motivated and positive nature. Throughout my academic study, I have developed excellent marketing and digital skills. Having a keen eye for detail I am able to confidently use my initiative and regularly think outside the box ensuring con- tent is visually appealing. My strong organisational skills and ability to work hard under pressure means I can be trusted to complete any set tasks to a high professional standard. With my outstanding entrepreneurial spirit, I am eager to further pursue a career in marketing, particularly in the retail sector.

Skills

  • Marketing
  • Digital Marketing
  • Social Media
  • Research
  • Consumer Behaviour
  • Adobe Indesign/illustrator/photoshop
  • Fashion Marketing
  • Fashion Advertising
  • Communication
  • Team Worker

Work history

Currently

Sales Assistant

Hotter Shoes/Treds

Nov 2016
  • Full Time
  • • Interpersonal skills and working well as part of a small team • Strong customer service skills developed and ensuring each customers is satisfied • Understanding of visual merchandising and product placement • Working hard to drive sales and complete daily tasks efficiently • Ability to work in a busy, fast paced environment and keep calm under pressure

2017

PR Assistant

IPR London

Jul 2017 - Sep 2017
  • London, United Kingdom
  • Internship
  • • Organisational skills developed in ensuring the showroom was kept to a high professional standard whilst paying attention to detail • Played a key role in the conception, planning and preparation of company events and digital marketing campaigns through effective research, leading to realistic and successful outcomes • Enhancing digital skills through creating digital moodboards, mailers and press clippings • Ability to work under pressure and meet various deadlines in a fast paced environment • Drafting press material and handling media inquiries • Strong visual and written communication skills developed whilst conducting coverage reports and press releases • Ability to prioritise and work across multiple projects, whilst selecting and distributing garments to a wide range of stylists, magazines and celebrities • Booking and tracking product send outs through the use of Fashion GPS and using Fashion Monitor to contact clients • Researching new collaborators and influencers whilst supporting press events

2016

PR Assistant

The Wolves

Feb 2016 - Mar 2016
  • London, United Kingdom
  • Internship
  • • Ability to work under pressure in the busy schedule of London Fashion Week • IT skills enhanced with a strong awareness and understanding of social media, co-ordinating the content strategy, ensuring everything was constantly updated. • Organisational skills developed whilst working in the showroom sorting samples, preparing send outs and delivering invitations and outfits • Managing and coordinating a busy press office whilst mainting enthusiasm at all times • Ability to develop time management skills through assisting all shows and making sure they ran smoothly, and each task being complete at a high standard

Education

Currently

1st BA (Hons) Fashion Marketing

University of Southampton

Sep 2014
  • Southampton, United Kingdom
  • - Understanding the core principles of marketing and business theories - Deep understanding of how to support the acquisition, development and retention of customers through marketing activity and creating engagement - Analysing data, insights & trends across the reatil industry - Strong ability to conduct competitor analysis and monitor changes within the industry. - Excellent experience writing press releases, creating engaging reports, social media content and campaigns - Researching consumer identities and developing trend forecasting skills with current retail and industry knowledge, as well as evaluating emerging technologies - Ability to focus on a specific audience and revenue growth, whilst applying objectives to marketing cam- paigns such as increasing customer awareness - Time management and excellent organisational skills with the ability to multitask and prioritise - Experience with Adobe Creative Cloud, Excel and Microsoft Office through the curation of digital project design layouts, mood boards, online portfolios, photography and digital editing - Strong written and verbal communication skills with the ability to create a core brand message and marketing strategy whilst applying those to all aspects of digital media - Confidence with numerical and statistical data - Analytical and critical thinking skills developed -Excellent interpersonal skills, both written and verbally