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A seasoned marketing communications expert with ten years of in-house and agency experience working across Europe, APAC and India. I've worked across numerous projects encompassing web-design, rebranding, key messaging, content creation, employee engagement via digital channels, strategic / brand partnerships, event organisation and more. A natural storyteller and digital native I can help you really bring your brand to life by fusing knowledge from varied industries (B2C and B2B) with expertise in business writing to create unique, high-quality innovative content. I've created competitive, dynamic social media campaigns that engage and inspire internal as well as external stakeholders. I'm a natural leader with a proven track record of developing compelling branding as well as powerful engagement strategies to increase brand awareness. What really inspires me more than anything is food! Cooking as well as baking have always been a big part of my life. Having had the privilege to live, work and travel in countries all across the globe I have been lucky enough to experience the flavours of cultures as foreign as those of tribes of the Amazon. One of my favourite parts about living in London is the exhilarating food scene, which manages to bring all these flavours together, letting you travel the world in one day if you so wish.
Led team of 4 to create and publish original, competitive content across a wide range of channels with the purpose to drive customer acquisition, loyalty and conversion across all Cashcade brands (Foxy Bingo, Foxy Casino, Cheeky Bingo and the bingo network) while supporting the Head of Marketing in ensuring all activities align with the overall marketing strategy.
Responsible for Route Mobile's worldwide corporate communications, event management, social media development and marketing as the company went through a strategic global expansion.
Responsible for the development, management and championing of Premier Inn's internal employee communications with a heavy focus on team engagement via social media channels, ensuring an integrated approach of all campaigns and programmes. Launched innovative internal employee engagement app.
Built marketing & communications function managing a € 200k budget. Developed strategies, organised (trade) events, managed media relations and procured as well as implemented UHNW/HNW sponsorships.
Counselled clients in strategic marketing & communication raising their brand profile to ensure stakeholder engagement. Services included: strategy development, translations, PR and media relations, copywriting / editing, branding, customer interviewing, marketing automation, presentation creation.
Developed / executed PR strategies & campaigns, organised press events, wrote / edited press materials and managed social media communities to ensure positive media coverage for clients including Royal Philips Electronics and Tata Consultancy Services. Worked closely with well-known Dutch lifestyle magazines, dailies and blogs. Provided strategic counsel to build client brand and drive demand.
Supported the Head of Communications and PR Manager of one of The Netherland's oldest high-end fashion department stores execution of the communications plans and visual identity of the store.
Coordinated all below the line marketing activities for Nikon's professional & consumer product lines in all 26 European markets, guiding and enabling regional communications & marketing managers. Working closely with supply chain management using SAP SCM to communicate, plan and execute successfully developed European POS & online marketing materials. Played lead role in Nikon's participation in Photokina 2008.