Saskia Mehring

Communications expert

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  • LocationUnited Kingdom

Skills

 

  • Digital Media
  • Events
  • Marketing PR
  • Copywriting
  • Editing
  • Events PR
  • Marketing Strategy
  • Social Media Marketing
  • Strategic Planning
  • Communications
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Internal Communications

Work history

Currently

Communications Expert

Apr 2016

2016

Internal Communications Manager

Premier Inn

Mar 2015 - Mar 2016
  • Responsible for the development, management and championing of Premier Inn’s internal employee communications with a heavy focus on team engagement via social media channels, ensuring an integrated approach of all campaigns and programmes. Key achievements • Developed strategy and community managed Twitter account dedicated to employee engagement; follower growth close to +200% over seven months • Measured and delivered clear performance reports assessing against goals (ROI and KPIs) and analysing trends and insights to optimise Twitter strategy • Evaluated and improved the use of social media tools and provided thought leadership and perspective for adoption within internal communications & HR where appropriate (i.e. Glassdoor, Yammer, Instagram) • Created and delivered as well as edited inspiring and brand-led copy for i.e. internal smartphone app, the intranet, mailings, newsletters & internal as well as external industry award submissions (i.e. Whitbread Way Awards, Acorn Awards, Hotel Cateys) • Supported HR, Digital and PR / Marketing in delivering their key initiatives and programmes to the teams • Acted as an advisor to the Whitbread / Premier Inn CSR Team on the creation and management of internal engagement campaigns closely liaising with the company’s charity partner, Great Ormond Street Hospital • Supported Premier Inn participation in the Lord Mayor’s Show 2015 (joint float with charity partner Great Ormond Street Children’s Hospital) • Assumed the lead role in developing the internal engagement campaign around the Premier Inn Tour of Britain sponsorship, incl. production of campaign materials

2015

Communications Consultant

Mehring SA Consulting

Mar 2014 - Mar 2015
  • Responsible for the development, management and championing of Premier Inn’s internal employee communications with a heavy focus on team engagement via social media channels, ensuring an integrated approach of all campaigns and programmes. Key achievements • Developed strategy and community managed Twitter account dedicated to employee engagement; follower growth close to +200% over seven months • Measured and delivered clear performance reports assessing against goals (ROI and KPIs) and analysing trends and insights to optimise Twitter strategy • Evaluated and improved the use of social media tools and provided thought leadership and perspective for adoption within internal communications & HR where appropriate (i.e. Glassdoor, Yammer, Instagram) • Created and delivered as well as edited inspiring and brand-led copy for i.e. internal smartphone app, the intranet, mailings, newsletters & internal as well as external industry award submissions (i.e. Whitbread Way Awards, Acorn Awards, Hotel Cateys) • Supported HR, Digital and PR / Marketing in delivering their key initiatives and programmes to the teams • Acted as an advisor to the Whitbread / Premier Inn CSR Team on the creation and management of internal engagement campaigns closely liaising with the company’s charity partner, Great Ormond Street Hospital • Supported Premier Inn participation in the Lord Mayor’s Show 2015 (joint float with charity partner Great Ormond Street Children’s Hospital) • Assumed the lead role in developing the internal engagement campaign around the Premier Inn Tour of Britain sponsorship, incl. production of campaign materials

2014

Communications & Marketing Manager

Globeair

Sep 2012 - Feb 2014
  • Developed & managed the company's marketing & communications strategy, the organisation of events & HNW sponsorships and lead the company's public relations efforts. Key achievements ? Developed new corporate identity and brand guidelines enhancing the company's reputation externally ? Earned commendations from senior industry executives for targeted approach and leadership, resulting in appointment to position of acting Head of Marketing & Communications for the business jet alliance AirClub o Pro-actively managed working-group Marketing & Sales consisting of 7 members ? Increased media coverage by 100% in leading industry publications for GlobeAir and AirClub ? Introduced company internal newsletter to boost employee morale & team spirit ? Identified opportunities and closely cooperated with Clefs d'Or Europe ? Served as primary copywriter for press materials, internal newsletters, social media posts and executive speeches ? Managed PR and advertising agencies and lead creative briefing process for (international) digital agency pitch ? Generated leads and managed sponsorships of UHNW/HNW events leading to an increase in sales ? Managed a € 200k budget

2012

Communications Consultant

Self-employed

Mar 2012 - May 2012
  • Services included translations, strategic communications advice as well as copywriting & editing services.

2012

Senior PR Account Executive

Fleishmanhillard

Mar 2011 - Feb 2012
  • Managed projects from creating PR strategies & campaigns to writing press releases and organising press events for clients including Royal Philips Electronics and Tata Consultancy Services. Key achievements • Achieved positive coverage in well-known Dutch lifestyle magazines, dailies and blogs • Successfully organised editorial house visits and other press events • Devised PR strategies & campaigns and managed execution • Actively engaged in online community management

2009

Assistant Below the Line Communications Co-ordinator

Nikon

Jan 2008 - Jan 2009
  • Coordinated all below the line marketing activities for Nikon professional & consumer product lines in all 26 European markets. Key achievements • Successfully developed all European POS & online marketing materials for new European marketing campaigns working closely with supply chain management using SAP SCM to communicate, plan and execute effectively • Liaised with internal event team & external agencies to coordinate Nikon’s participation in Photokina 2008 • Took responsibility for the creation of video tutorials & testimonials for all 26 European markets • Managed & steered creative/advertising and transcreation agencies

Education

2010

Corporate Communications

Kingston University

Aug 2009 - Nov 2010