Digital-first ECD / CD with a track record in transforming agencies, brands and culture. I’ve led creative modernisation across 3 agencies: Digitas (ECD), The Marketing Store (ECD) and Wunderman (Group CD). I champion, and create, big integrated contagious ideas with a story-telling core that drive audience participation across brands' physical and digital worlds. From film, experiential, press and outdoor to tech innovation with bespoke Facebook and Google campaigns, VR, bots, cloud-computing CRM, dark social, content co-creation and influencer-based work. Awards / finalist: Over 70, including a recent D&AD Pencil Speaker: IPA, ad:tech, Marketing Week, Creative Review, The Guardian Press: Contagious, Campaign, Metro, Creative Review Judge: DMA, Cannes Lions Lynx, D&AD New Blood, Creativepool BIMA UK Digital Hot 100 Making people part of the story: Brands must earn the right to play a role in our lives – the masses control brand relationships, not us, so ideas must enhance, validate or improve people’s self-perception. Get that right and the positive experience of a shared moment with a brand becomes the brand itself. I love motivating people to be part of a brand’s storytelling. Fire up your audiences’ passions, and watch ideas self-propel, sparking cultural shockwaves from a shared experience.Locked Pro Plan feature
Freelance creative direction including script writing, brand strategy and idea generation.
Transformed TMS into an award-winning integrated campaign led agency with a strong digital capability. My approach was to broaden the agency's remit by creating reasons for people to engage with brands way before entering a retail environment.
Transformed Digitas from a tech and build operation to a data, innovation focused, ideas-first agency. My approach was to create story-based campaigns with baked-in reasons for people to engage with brands – not TVC matching luggage.
Led the transformation from traditional CRM / DM to digitally led integrated creative. Evolved the ‘digital’ operation from a minor “fad” to mainstream agency core by pioneering digital-first, integrated awareness, acquisition, retention and loyalty creative for Land Rover, Orange, adidas and Motorola.
Chip winner, Best ad without a headline for Specsavers Vinegar winner, Best use of honesty for VW Lemon Finalist, McDonald’s. Best work for a client you have, but haven’t a hope in hell of running
Carlsberg, If Carlsberg Did Chocolate Bars (TMS' role was social media)
Winner, Branded Content Strategy of the Year for the Carlsberg Newsroom Finalist, Social Media Strategy of the Year for the Carlsberg Newsroom Finalist, Best Use of Snapchat, McDonald’s Monopoly WIN WIN Finalist, Direct and Promotional Strategy of the Year, McDonald’s Monopoly Finalist, Social Media Strategy of the Year, Carlsberg EURO 2016 Finalist, Carlsberg, Probably The Best Boss,Best Use of Print in a Content Marketing Campaign