Saxony Goodwin
Available

Saxony Goodwin

Creative Strategist + CopywriterLondon, United Kingdom
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Saxony Goodwin
Available

Saxony Goodwin

Creative Strategist + CopywriterLondon, United Kingdom
About me
A creative and enthusiastic individual with a sunny personality, an interest in people and a passion for photography. An adventurous spirit with a can-do attitude has led to a variety of experience in the advertising industry around the world.
Projects
  • #McGhoster
    #McGhosterBehind closed doors, animals are suffering in unimaginable ways for McDonald’s menu items. Activism NGO, Humane League, wanted to give McDonald’s a wake-up call and galvanise the public to let this giant chain know that ‘The Party’s Over’.
  • Hypnotism Social Experiment - Education For Refugees
    Hypnotism Social Experiment - Education For RefugeesA world without education is unimaginable - but this is the world that over 3.6 million refugee children are living in right now. To make audiences relate to the issue, we took ordinary people of all levels of education and hypnotised them to lose their basic reading, writing and counting skills. The video aired a week before the UN summit and had a huge impact, rapidly gaining nearly 4 million views. It compelled 50,000 people to sign a petition that would put education at the heart of the c
  • POVERTY IS SEXIST
    POVERTY IS SEXISTWe wanted to show audiences around the world that Poverty Is Sexist. So, we created a piece that threads together women from every age, background and nationality being held back and disadvantaged with a simple: “No.” This single word translates across borders, nodding to moments of insidious everyday sexism - like gender roles and sexism in the workplace - through to the issues faced by those who are most disenfranchised - like education, health care and connectivity. Ultimately, we united
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Projects credited in
  • WWF — #StopWildlifeTrafficking
    WWF — #StopWildlifeTraffickingStopping traffic - literally - by transforming zebra crossings with animal print and taking a hologram Elephant for a walk across them.
  • WWF - Stop Animal Trafficking
    WWF - Stop Animal TraffickingWorking with PR Gurus Manifest, we created an activation supporting WWF’s call for world leaders to commit to ending the illegal wildlife trade by taking a life-sized holographic elephant around London. A petition from WWF demanded stronger efforts to tackle the corruption that enables the trade, better support for rangers and the closing of all ivory markets. An exhaustive twenty-one hour day, we had to ensure social media assets and b-roll where ready for press first thing in the morning and l
Work history
    M
    M
    Creative StrategistManifest London
    London, United KingdomFull Time
    - Main brands: WWF, Homebase, Chilango, Hot Octopuss, Origin Wines - Bridging the gap between strategy + creativity to help startups and growing companies define their brands from scratch - from name and purpose to voice and personality. - After defining a brand's personality, creating actionable guides for all stakeholders and creatives including: Brand guidelines, Tone of Voice guidelines, Key Messaging documents. - Working across all brands within the agency to ensure an excellent standard of creativity is maintained, pursuing strong ideas and integrated concepts rather than quick wins. - Part of the pitch team, winning numerous new business pitches including Plenish (vegan milks), Hot Octopuss (sex toy website) + Oriflame (Swedish beauty brand). - Developed and ran various creative workshops to help generate bold and unique creative concepts.
    Leo Burnett logo
    Leo Burnett logo
    CopywriterLeo Burnett
     - London, United KingdomFreelance
    Freelance social media and digital writer for Leo Burnett London working on a range of brands from McDonald's to United Bank of Switzerland (UBS).
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Skills
  • Socia Media
  • Blog Writing
  • Brand Writing
  • Creative
  • Advertising Creative
  • Content/copywriting/writing/editorial/advertising
  • Photography
  • Social Content Strategy
  • Brand Strategy
  • Creative Strategy