Saxony Goodwin Creative Strategist + Copywriter | The Dots

Saxony Goodwin

Creative Strategist + CopywriterLondon, United Kingdom
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Saxony Goodwin

Creative Strategist + CopywriterLondon, United Kingdom
About me
A creative and enthusiastic individual with a sunny personality, an interest in people and a passion for photography. An adventurous spirit with a can-do attitude has led to a variety of experience in the advertising industry around the world.
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Projects credited in
  • WWF — #StopWildlifeTraffickingStopping traffic - literally - by transforming zebra crossings with animal print and taking a hologram Elephant for a walk across them.
  • WWF - Stop Animal TraffickingWorking with PR Gurus Manifest, we created an activation supporting WWF’s call for world leaders to commit to ending the illegal wildlife trade by taking a life-sized holographic elephant around London. A petition from WWF demanded stronger efforts to tackle the corruption that enables the trade, better support for rangers and the closing of all ivory markets. An exhaustive twenty-one hour day, we had to ensure social media assets and b-roll where ready for press first thing in the morning and l
Work history
    Creative StrategistManifest London
    London, United KingdomFull Time
    - Main brands: WWF, Homebase, Chilango, Hot Octopuss, Origin Wines - Bridging the gap between strategy + creativity to help startups and growing companies define their brands from scratch - from name and purpose to voice and personality. - After defining a brand's personality, creating actionable guides for all stakeholders and creatives including: Brand guidelines, Tone of Voice guidelines, Key Messaging documents. - Working across all brands within the agency to ensure an excellent standard of creativity is maintained, pursuing strong ideas and integrated concepts rather than quick wins. - Part of the pitch team, winning numerous new business pitches including Plenish (vegan milks), Hot Octopuss (sex toy website) + Oriflame (Swedish beauty brand). - Developed and ran various creative workshops to help generate bold and unique creative concepts.
    CopywriterLeo Burnett
     - London, United KingdomFreelance
    Freelance social media and digital writer for Leo Burnett London working on a range of brands from McDonald's to United Bank of Switzerland (UBS).
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  • Socia Media
  • Blog Writing
  • Brand Writing
  • Creative
  • Advertising Creative
  • Content/copywriting/writing/editorial/advertising
  • Photography
  • Social Content Strategy
  • Brand Strategy
  • Creative Strategy