A creative and enthusiastic individual with a sunny personality, an interest in people and a passion for photography. An adventurous spirit with a can-do attitude has led to a variety of experience in the advertising industry around the world.Locked Pro Plan feature
- Main brands: WWF, Homebase, Chilango, Hot Octopuss, Origin Wines - Bridging the gap between strategy + creativity to help startups and growing companies define their brands from scratch - from name and purpose to voice and personality. - After defining a brand's personality, creating actionable guides for all stakeholders and creatives including: Brand guidelines, Tone of Voice guidelines, Key Messaging documents. - Working across all brands within the agency to ensure an excellent standard of creativity is maintained, pursuing strong ideas and integrated concepts rather than quick wins. - Part of the pitch team, winning numerous new business pitches including Plenish (vegan milks), Hot Octopuss (sex toy website) + Oriflame (Swedish beauty brand). - Developed and ran various creative workshops to help generate bold and unique creative concepts.
Freelance social media and digital writer for Leo Burnett London working on a range of brands from McDonald's to United Bank of Switzerland (UBS).
Freelance copywriter for Girl Effect, a global NGO focused on empowering girls, scriptwriting powerful films to showcase the innovative work the brand has done for disenfranchised girls.
'Permalancer' at Don't Panic London, as part of the creative department. Conceptualised, pitched and produced powerful and thought-provoking digital campaigns for a range of charity clients from ONE.org to Greenpeace.
Specialised in Social Media copywriting, crafting consistently excellent copy through focused thinking and comprehensive understanding of digital communication. Responsible for a range of brands including Burger King, City of Cape Town (local municipal government), Sanlam (financial services), Rimmel London (cosmetics), Johnnie Walker and Bell’s Whisky creating work that was always ‘on brief’ and ‘on brand’. Also involved in the implementation of award-winning integrated campaigns - such as Sanlam’s One Rand Family - as well as writing award entries.