Freelance Creative Director // Senior Creative
Ex-AMV, Revolt, Amplify, And Rising and AnalogFolk.
ACCOLADES:
D&AD Graphite Pencil - Branded Content & Entertainment - Guinness Cowboys of Compton
Bronze Creative Circle - Best Online Film - Guinness Cowboys of Compton
David Reviews Pick of the Day - Family Monsters
Creative Female Trailblazers - Names as 'creativity's female future' among 30 top female creatives in the industry by Campaign and Creative Equals.
Cannes Lions, See It Be It - Class of 2016. I was chosen from 500 global applicants to take part in this prestigious programme aimed at helping 15 high-potential women achieve leadership positions.
Campaign Digital Maverick- Named among the top 7 women shaking up digital marketing by Campaign magazine
IPA Woman of Tomorrow 2016 - Finalist in the 'Creative' category.
BIMA 100 - Named as one of the 100 people driving UK digital
NESTA x The Guardian's New Radicals - Named 4th in the 50 trailblazers of the UK third sector with CRACK + CIDER
Creative SuperHero 2018 - Named as one of 100 Creative Superheroes to celebrate the release of the book Creative Superpowers.
scarlett.montanaro(at)gmail.com
Projects
- LIFEWTR - Life Unseen3 out of every 4 American's don't see themselves reflected in the film, music, art or fashion they encounter. This creates a ripple effect - young creatives don't think they can make it and we end up with less art from different perspectives. Lifewtr believes in the power of creativity and wanted to change things. First, we wanted to use film show the emotional side of being unseen simply because of who you love, the ability of your body, your gender or the colour of your skin.
- Guinness - Compton CowboysIt was an honour to help tell the latest iconic Guinness story. Within the Made of More brand platform, the Compton Cowboys were the perfect fit. The Cowboys of Compton are a group of extraordinary men who rescue horses that are often heading to the slaughterhouse. In caring for them they find friendship and responsibility, overcoming their tough upbringings in one of America's toughest cities. I had the opportunity to take this incredible story and make it famous through new media. We took a s
- Family ActionBrief: Every family has it’s issues. In fact, almost 38 million people in the UK are affected by the main pressures on families such as money, health, and quality time together but 61% don't do anything about them. We need to erase the stigma of these issues and help people realise that everyone has problems so they can face them together. Solution: The Family Monster Project. A campaign that visualised every families monsters into something that can be faced head on. A monster that lurks in t
- Glowing, Glowing, Gone - a campaign to make coral's last cry impossible to ignoreThe biggest threat facing our oceans is hidden away beneath the surface. Half of our coral reefs have already died, and the other half are sending warning signs that they’ll be next. It’s the most beautiful cry for help you could ever see. But if no one is seeing it…How can anyone be talking about it? We created the Glowing Glowing Gone campaign to take this extraordinary warning off the ocean floor, and into culture.
- a2 MilkBrief: Create disruption in the milk-alternatives category Answer: Welcome Back To Milk. A campaign that shows a series of women having a euphoric reunion with milk. In the UK 25% of people have an intolerance to the a1 protein found in regular milk, but have no idea. They have stopped drinking milk altogether and switched to almond, soy and other milk alternatives. We needed to create a campaign that was disruptive enough to snap people out of their supermarket routines and find out if they
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Projects credited in
- CRACK + CIDER: Shop for the homelessA shop where you can buy essential items and we distribute them to homeless people. - ROI 5,600% - Increased average charitable donation from industry benchmark of $2 to $136 - Distributed >50,000 products - Press in some places I’m proud of including BBC, The Guardian, SF Chronicle, Fast Company and PSFK - Won some awards including top 50 social entrepreneurs in the UK from NESTA
- Family Action38 million Brits feel their family is under pressure, and 61% don’t know what to do about it. The charity Family Action wanted to challenge the stigma around family problems, helping people to face their issues (big or small) and get the support they need. We came up with the ‘Family Monsters Project’. The campaign launched with a film directed by Great Gun’s Duncan Christie that illustrates how every family has its monsters. Some monsters are so big they take over the entire house. Others hide
- Top 100 Creative SuperheroesTo celebrate the launch of Creative Social’s 3rd book, Creative Superpowers: Equip yourself for the Age of Creativity, we have pulled together a list of our Top 100 Creative Superheroes. These are people that we believe are brilliant examples of makers, hackers, thieves and teachers and are helping to define the upcoming Age of Creativity. We have tried to make the list as diverse as possible (because diversity in itself breeds creativity) and is made up of architects, artists, authors, change-m
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Work history
Creative DirectorAmplify
London, United KingdomFull Time
CreativeAnalogFolk
London, United KingdomFull Time
Creative
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Skills
- Advertising
- Branding
- Art Direction
- Copywriting
- Creative
- Social
- Public Speaking
- Startup
- Social Enterprise
- Idea Concept Development
- Startup Experience
Education
AdvertisingUniversity of The Arts London (UAL)
- London, United Kingdom
Awards
Graphite Pencil - Branded Content and EntertainmentD&AD
The Cowboys of Compton - GuinnessBIMA 100BIMA
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