I work for creative collective Crazy Animal Face as their Music Writer. I am responsible for a feature series named Worth noting... on the site. I write about the artists and record labels played in the Crazy Animal Face podcast, tying in a bit of background history, a few release highlights and why we love their music. I have covered the likes of Luaka Bop, Partyfine and Tuxedo. My role is also to interview these and other artists that we are listening to and to assist with the process of Crazy Animal Face becoming a record label in its own right.
I interned at Square Up Media in London, publisher of five high-end publications including the UK’s biggest travel and food magazines. I worked primarily on their music and festivals website Festival Baby, updating content in the site’s festival database, writing news stories and posting on its social media feeds. Festival Baby’s house style is aimed at a young audience with a silly, light-hearted and flippant tone so I was required to adapt my writing style accordingly. I was also tasked with outreach duties such as obtaining prizes for Festival Baby competitions. I was successful in securing several prizes by researching and contacting a long list of PR agencies, identifying which might be suitable for the demographic and building relationships with the account managers over the phone.
I was a regular contributor to La Vida Magazine, covering music, culture and lifestyle. I started my own weekly ‘Music Round-Up’ series, where I featured news from the music industry, new artists that I was listening to and reviews of up-coming releases. I also wrote on lifestyle topics such as literature, art and healthy eating.
I worked freelance for Visions Design in Cheshire. I consulted directly with clients on behalf of the digital agency to advise, create and deliver a digital marketing brief via social media and content on Twitter, Facebook, Pinterest, Instagram etc. I used Hootsuite and Sprout Social for managing multiple feeds and data analysis, putting together monthly reports for the client. During my role I successfully built up a social media presence for a local home furnishings company, increasing their Twitter followers tenfold and achieving an upwards axis for customer interaction on all platforms. I also wrote copy for a range of industries presented to me in client briefs, from SEO-rich content for a website to advertising brochures.
I write reviews, previews, conduct interviews and cover live events for Manchester Rocks. This has included a huge range from big international acts like Fleetwood Mac and George Clinton to local bands and DJs. I also assist my Editor by editing and uploading work to the WordPress site and managing social media content, ensuring all our content is getting maximum exposure. Average reach for our Facebook posts is currently around 23,000 per week.
I wrote reviews, previews and news stories for the UK’s fastest growing alternative music and lifestyle website, TOXIC Online. I was required to meet tight weekly deadlines and follow a strict house style in terms of formatting and word counts. I uploaded all my own work to the site on WordPress.
WeLoveBrighton.com is a local tourism website with almost 16,000 twitter followers, over 4200 Facebook fans and a steadily increasing audience. I was required to work towards weekly publishing deadlines, create engaging and SEO-friendly content as well as advertising for local businesses and topics of interest, and to come up with my own ideas for articles which would create maximum traffic to the site. I edited my own work meaning I developed a keen eye for errors and a high standard of accuracy. Here is a link to my author’s page: www.welovebrighton.com/author/scarlett-pares-landells/ The most significant things I gained from this position are; confidence in my versatile writing ability, working knowledge of online publishing platforms, and an understanding of SEO.
Kemptown Carnival is one of Brighton’s largest free annual community events, relying on fundraising and donations to happen every year. I was part of a voluntary group involved with marketing the Carnival and advertising various fundraising events leading up to it. I created content for the website, including conducting interviews with members of the local community and writing press releases, sometimes with a very tight deadline. Some of my articles were published in the Brighton & Hove Independent, the city’s best-read newspaper. I was also in charge of coordinating the Carnival’s social media in order to increase followers, and taught myself how to use Hootsuite in order to schedule content.
• I took exams in news reporting, production journalism, sub editing, public affairs, court reporting, media law and passed all with top grades, plus achieved shorthand at 100wpm, which constitutes the NCTJ Gold Standard. • I produced a portfolio of content ranging from interviews to news reports which were published in various online and print publications.
• The degree included 2 weeks on a world famous archaeological dig site in Yorkshire. • My dissertation was 12,000 words on the relationship between archaeologists and the media in cases of reburying human remains.