I'm a Freelance Copywriter with 8 years experience writing online for a variety of local, national, and international brands. Please check out my portfolio, http://flashheart.me, or drop me a line for more details.
I'm a Freelance Copywriter with 8 years experience writing online for a variety of local, national, and international brands. Hit 'work' above to see my portfolio. I'm an all-round nice guy with a slight green tea and cake fixation. By day I'm an Award-winning Social Copywriter; I've created content and managed communities for RocketFuel Coffee, Cadbury, EE (from pre-launch through to fully-functioning digital presence) and Orange Film, amongst others. By night I have opinions for the UK's largest Gay-oriented news hub (some of which are viewable in the Long Copy section of my portfolio) and offer advice and wisdom to others such as Queer As Film and Mike Klash on how to make their online presence more effective. In a previous life I co-founded and directed So So Gay (nominated for Stonewall Publication of the Year 2011); rejuvenated D&AD's social offerings; and, oddly, worked as a professional masseur. I'm always happy to chat, have an opinion and/or be offered work. Don't be shy. I really do love cake.
Premium automotive brand Audi was an interesting change of pace, as was working somewhere as big and prestigious as BBH London. With many different models and variants available, each with their own update and relaunch timetables, scheduling and managing content was key for this role. This was especially challenging as time-sensitive product placement and sponsorship agreements needed to be highlighted while still keeping the 'premium' brand position.
I was engaged by Forever Beta, working mostly on RocketFuel Coffee and their RocketFuel Space Programme campaign (along with some Google projects that are currently under NDA and so can't be added here). Targeted at students, the campaign focused on a competition to become the RocketFuel's 'Face of Space', ostensibly for the winner to be fired into space in a specially-built rocket. Due to budget requirements, assets for this campaign were very scarce, meaning the copy had to really carry the campaign, as boring copy and the same four images would soon bore consumers.
I worked at Naked Communications as Senior Community Manager & Social Copywriter for Cadbury, spanning both their Dairy Milk and Cadbury UK brand portfolios, each of which had several distinct sub-brands My work was featured in at least two BuzzFeed articles, including How Every Brand Should Interact With Their Customers.On Social Media During this time, I wrote the majority of copy for all Cadbury social platforms, including planning copy for several campaigns each with distinct and separate tones of voice under the Cadbury umbrella. I developed and implemented copy ideas for live Real-Time Marketing events attached to popular TV events such as X-Factor, The Voice, and The Brit Awards in line with campaign goals and brand strategies, with extremely high engagement and reach.
From September 2012 – July 2013 I worked as Social Copywriter & Community Manager for EE at Poke London. I was part of the ‘Social Media Swat Team’ created to guide the new brand from pre-launch strategy and planning stages through to fully-operational national telecommunications brand. From the outset, I provided insight and recommendations for social strategy of new EE brand. Thanks to the efforts of myself and the team, EE's social strategy was realised and executed perfectly - the first major UK brand launch in over a decade, and certainly the first to launch via social media. Along with the rest of the Social Media SWAT Team, I was responsible for the development of content pillars and campaigns for EE, based on brand positioning and propositions, along with the creation and maintenance of content plans, and 'socialising' PR and Customer Services statements to make them acceptable and useful on social media. The brand was ranked 6th ‘Most Socially Devoted Brand' in the UK for 2012 by SocialBakers (the only telco to place in the top 10, and this in the first three months of the brand’s existence). Prior to this, from May 2011 – December 2012, I worked as Social Copywriter & Community Manager for Orange Film at Poke London. I was brought in to facilitate the reinvigoration of social channels for a nationally-recognised flagship brand proposition (Orange Wednesdays). As part of this brief, I refined and redirected tone of voice to increase scope of appeal, while retaining core engagers. This was done mostly with film-based memes and original content using timely and relevant pop culture references . My efforts doubled the number of Facebook Likes for the Orange Film Club page in a year using only organic engagement (due to budgetary limits, there was no media spend whatsoever). Orange Film Club was recognised both internally and industry-wide as the most consistently-engaged social community of any UK telco at the time, which led to the brand winning the 2012 Most Engaged Social Channels award.
From September 2010 – April 2011, I worked as Content Creation & Social Media Guy at D&AD. I was brought in to effect change of direction and refocus Social offering, as the organisation's social media channels were effectively moribund after an extended period of disuse. As a result of my efforts, the organisation enjoyed threefold increase in community engagement across all platforms. I sub-edited submissions from commissioned writers for D&AD tone of voice, including the weekly ‘Behind The Idea’ page, which was also printed in the Metro (c 3.4 million readers daily). I was also responsible for sourcing, editing and publishing engaging and sector-relevant content which was viewed by thousands of people from the worldwide creative community.