? Product and Packaging Design: - Oversaw entire process from product concept to final product and packaging design. ? Brand Creation: - Created and outlined the brand – including voice, guiding core values and mission. - Oversaw and produced numerous brand photoshoots. ? Marketing strategy: - Outlined strategy, target markets and verticals to focus on as well as defining core activities to drive sales. ? Website design and implementation: - Oversaw and implemented entire process from back end logistics (hosting, SEO etc.) to front end visual design and layout. ? Content creation: - Defined content calendars and content activities. - Oversaw and managed content contributors as well as contributed to video editing, blog writing, social media content etc. ? SEO/keyword competition: - Researched and implemented Keyword strategies to drive content creation and customer acquisition. ? PR & Media outreach strategy and execution
Kickstarter Consultancy: - Consulting regarding product concept & general Kickstarter campaign strategy. - Drafting and heading an executable marketing, PR & content planning: - Managing a globally based team in generating and qualifying PR leads. - Undertaking media and social influencer outreach. - Managing client’s Kickstarter campaign and social accounts. Content Creation: - Researching and generating keyword based content ideas. - Writing content for multiple client’s blogs, websites, product descriptions, app store descriptions etc. - Consulted on content strategies and social media marketing. Website consultancy: - Undertook website copy and visual overhaul. - Set up and managing of client’s Google Analytics, AdWords campaigns, remarketing and general website SEO.
? Digital content creation: - Managed blog publishing process: organizing calendar and contributors, writing and publishing SEO’d content, managing infographic creation as well as managing syndicated content. - Drove and executed visual overhaul of website with improved visitor retention and purchase rates. - Created copy for promotional material (digital and print). - Produced/Creatively oversaw a number of promotional videos and animations: storyboarding, scripting, editing, voice over, music selection etc. - Headed project group for new app idea generation and oversaw through the proposal and development stages – App released Feb 2016. ? Organised and managed our successful Kickstarter crowdfunding campaign: (1st Irish company to raise over $100,000 on the US platform) - Developed and oversaw all PR activities: conducting research, drafting press releases, contacting writers and media, fielding inquiries. - Managed platform and all communications with our community of backers. - Responsible for our backer rewards strategy & making tactical changes required throughout campaign. ? Organized and conducted consumer research/shaping of product positioning as well as developed and executed marketing plan and media relations. ? Oversaw two separate packaging runs - creative briefing, designs and manufacturing. ? Assisted in numerous email campaigns and also fielded all inbound website inquiries. ? Managed all social communications as well as co-ordinated with our
Focus in Marketing