Scott Lacon
Available

Scott Lacon

Digital Marketing ExecutiveRoyal Tunbridge Wells, Tunbridge Wells, United Kingdom
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Pip Jamieson
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Scott Lacon
Available

Scott Lacon

Digital Marketing ExecutiveRoyal Tunbridge Wells, Tunbridge Wells, United Kingdom
Work history
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    Digital Marketing ExecutiveSapphire Systems
    London, United KingdomFull Time
    Moving onto a client side role after nearly 3 years agency side. Sapphire brought new challenges away from just PPC and SEO. The task was to restructure the entire Google Ads and Bing Ads accounts to enable more efficient budget management and bid optimisations. Implementing a new system for uploading content to the website so it was SEO friendly before being published. SEO workshop for the marketing team to teach them the benefits of SEO and explain why we need to do things in a certain way. Moving into a client side role has allows me to learn more on email and campaign marketing to give me a more holistic view of marketing. Creating emails using HubSpot and tracking the results as well as using LinkedIn sales navigator to drill down into contacts for companies as more of an ABM strategy.
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    Senior Digital Marketing Executive4PS Marketing
     - London, United KingdomFull Time
    Taking on more responsibility for new accounts and budget management and working with mostly B2B clients. Learning account management and managing multiple accounts including communication, recruitment and software as well as running the day to day BAU activity on accounts in the hospitality and charity sector.
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