Projects credited in
- Join the MeltdownEarlier this year, BURGER KING® UK came to us with a huge ambition: to take a firmer stand on plastic waste and no longer serve plastic toys with its kids meals. We saw an opportunity to create a movement that everyone could get behind and that families would want to engage with. So, we came up with a simple idea, inspired by BURGER KING® 's irreverent spirit: melt down all plastic meal toys and transform them for good. With toy amnesty bins popping up in 500+ restaurants across the UK and a7
- Tesco Finest FishLike most 20 year olds, Tesco Finest was grappling with its place in the world. To whet the appetites of modern foodies, Tesco Finest approached us to reimagine its packaging, ensuring that every little detail expressed the brand’s expertise in a rich, flavourful way. Look to Tesco Finest tinned fish today and you’ll see a contemporary, unique take on traditional illustration styles once popular across Europe. The meticulously crafted illustrations dramatise the provenance of the fish, sea12
- The Unfinished PictureHidden just off Ireland’s Wild Atlantic Way is the Lough Gill estate, home to a former video tape factory and the crumbling 18th century mansion Hazelwood House. The site inspired the founding of Athrú, a luxury Irish whiskey brand designed to leave a lasting impact; On the factory, which has been converted into a distillery. On the historic house, which will be restored to its former glory. And on the local community, which will enjoy increased tourism. We crafted a brand that could deliver t3
- Miller HarrisOver the Christmas period, Britons collectively bin 227,000 miles of wrapping paper. London perfumers Miller Harris decided to take a stand against the issue by making going reusable more desirable. Inspired by the Japanese art of furoshiki, 100% silk twill scarves became our canvas. Each features the Miller Harris wordmark as it’s never appeared before: warped, wavy and unconventional. Thanks to the reusable designs, shipping weight was reduced by 90% year-on-year. What’s more, the scarves wo6
- Social Mobility FoundationOnly 6% of doctors, 6% of barristers and 12% of journalists come from working class backgrounds. Thankfully, the Social Mobility Foundation (SMF) are here to help. True to its name, the charity aims to make tangible improvements in social mobility, providing networks of support for 16-17 year olds who are unable to receive them from their schools or families. So, we found a fitting visual metaphor to take their work to new levels: a leaping “o”. It was a celebration of the young people climb4
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Work history
Creative DirectorJones Knowles Ritchie
London, United KingdomFull Time
jones knowles ritchie is a global design agency with 25 years of experience in creating brand growth through the medium of design. We help brands get noticed and chosen by amplifying and celebrating what makes them unique and charismatic. We call it Brand First.
Proudly independent since 1990, we are over 150 strong with studios in London, New York, Singapore and soon to open in Shanghai. We offer design and strategy teams working hand in hand across our studios to ensure clear and relevant market knowledge as well as a full raft of services from trends to innovation and visual brand identity to brand architecture review.
Charisma by Design
We believe in the power of great design. It can create charm, a little magic, something that compels devotion, inspires belief and can help take price out of the equation. We call it brand charisma and we try to build this irresistible quality into all of our design work.
Our mission is to being great brands to life and show the world how design can make a powerful difference and have a lasting impact.
If a brand has equity, we unlock it. If it doesn’t, we create it.
Find out more at www.jkrglobal.com
For new business, please contact: ashclark@jkrglobal.com
For marketing and PR, please contact: amymaw@jkrglobal.com
For HR, please contact: hannahsanders@jkrglobal.com
Senior Graphic DesignerPearlfisher
- Brook Green, Hammersmith, London W6, UKFull Time
Skills
- Directing
Education
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BA Hons) Graphic DesignNorwich University of the arts
- Norwich, United Kingdom