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Innovation Strategy and Design firm based in NY. Clients range from Coca-Cola to Samsung to Marriott and Toyota. Internship responsibilities include assisting Senior Associates in all facets of Idea Development team's operations.
Assisted marketing team at global footwear company in all operations for contemporary fashion brands (e.g. Vince, Via Spiga) Planned, created, and implemented content strategies across all social media channels Monitored social media metrics, analysed raw data to optimize content for high engagement, and presented key findings from analytics reports to senior management Increased social media following on Instagram by 25%, executed successful paid ad campaigns on Facebook, and developed more accurate methods of reporting analytics Planned e-mail marketing strategies, created content for brand websites, and acted as PR liaison with editorial contacts
Directed development of new content strategy for start-up lifestyle brand targeted to millennials Researched and created promotional digital content focused on travel, entertainment, networking, and special events Managed execution of content strategy across all social media platforms and company blog
Click to edit position descriptionSupported junior and senior strategists at boutique consulting firm specializing in language/communications strategy and market research Drafted client deliverables, analysed focus group research, and performed secondary research by industry for a broad range of clients including Bank of America and Toyota Trained new interns and designed blog content for new company website