Sebastian Oehme

Sebastian Oehme

Creative DirectorBerlin, Germany
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Pip Jamieson
Moses Wainaina
Matt Willey
Sebastian Oehme

Sebastian Oehme

Creative DirectorBerlin, Germany
About me
I don't write about myself in third person. Because I am not a king or have multiple personality disorder. In the fewest words possible, I am nothing. P.S. I have a question to every answer.
  • NIKE "All Dreams Are Crazy..."
    NIKE "All Dreams Are Crazy..."14 years ago, Dirk Nowitzki had a crazy dream. He wanted to play in the NBA and become a champion. On June 12, 2011 he made his dream come true. And to celebrate his achievement, NIKE produced an exclusive NIKE Air Force 1 in honor of Dirk’s victory. As NIKE did not just want to hand over the shoe, they asked us to come up with an idea that would live up to the words that celebrated Dirk’s NBA title: All dreams are crazy. Until they come true. And that is what we did. In a film that tells the
  • NIKE "Hungry German Youth"
    NIKE "Hungry German Youth"A grassroots campaign for the European Football Championship 2012 created to outplay Adidas, which were the main sponsor of the tournament. NIKE wanted to focus on young footballers that are hungry and impatient to make it to the top. So instead of an ad campaign we gave them their own movement: HUNGRY GERMAN YOUTH. At the heart of our this campaign was not a big commercial but a product: The HUNGRY GERMAN YOUTH shirt designed by Paul Snowden. In the beginning it was only worn by athletes in
  • NIKE "Raised on Concrete"
    NIKE "Raised on Concrete"“I own everything to the Panke”. That’s the statement of AC Milan-Star Kevin-Prince Boateng on his incredible development over the last years. So for NIKE and their street football collection FC247 we brought the three Boateng-Brothers Jérôme, Kevin-Prince and George back to their roots in Berlin-Wedding. “Raised on Concrete” was an integrated and social media driven approach that was based all around “The Panke”, the backyard pitch that started everything for the Boateng brothers. It was a story about football. But also about rising again after you have failed. Rooted not only in football but, thanks to George Boateng, also in rap music. We not only told the story of the Boatengs and their pitch in social media through facebook, twitter and instagram. But also in real life. A “pop up space” built right next to the backyard pitch in Berlin gave exclusive insights into the exceptional story of the three brothers. During our campaign the pitch and the space was available for young footballers to get inspired, get in touch and try on the 5-a-side products from NIKE, join training sessions with pro-players from Bundesliga club Hertha BSC and much more. We worked with NIKE from first strategic consumer deep dives to the concept of the project and event execution. We created a tournament on 5 different pitches in Berlin. The winner was invited to join the final tournament with teams from across Europe. Right now we are working on a book as some kind of retrospective of the time and experiences that we, the Boatengs and their fans had at “The Panke”.
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Work history
    Creative DirectorDAZN
    Berlin, GermanyFull Time
    Berlin, GermanyFreelance
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  • Advertising
  • Marketing PR
  • Branding
  • Art Direction
  • Copywriting
  • Digital
  • Creative
  • Social Media Marketing
  • Web Content
  • Creative Direction
  • Outdoor Campaigns
  • TV Campaigns
  • Communications
  • Indesign
  • Photoshop
    Master of Arts in Digital CommunicationBerlin University of the Arts
     - Berlin, Germany
    I wrote my Master's Thesis about "AI in the Creative Process of Brand Communication".
     - Hamburg, Germany
    Copywriting School