Projects
- NIKE "All Dreams Are Crazy..."14 years ago, Dirk Nowitzki had a crazy dream. He wanted to play in the NBA and become a champion. On June 12, 2011 he made his dream come true. And to celebrate his achievement, NIKE produced an exclusive NIKE Air Force 1 in honor of Dirk’s victory. As NIKE did not just want to hand over the shoe, they asked us to come up with an idea that would live up to the words that celebrated Dirk’s NBA title: All dreams are crazy. Until they come true. And that is what we did. In a film that tells the
- NIKE "Hungry German Youth"A grassroots campaign for the European Football Championship 2012 created to outplay Adidas, which were the main sponsor of the tournament. NIKE wanted to focus on young footballers that are hungry and impatient to make it to the top. So instead of an ad campaign we gave them their own movement: HUNGRY GERMAN YOUTH. At the heart of our this campaign was not a big commercial but a product: The HUNGRY GERMAN YOUTH shirt designed by Paul Snowden. In the beginning it was only worn by athletes in
- NIKE "Raised on Concrete"“I own everything to the Panke”. That’s the statement of AC Milan-Star Kevin-Prince Boateng on his incredible development over the last years. So for NIKE and their street football collection FC247 we brought the three Boateng-Brothers Jérôme, Kevin-Prince and George back to their roots in Berlin-Wedding. “Raised on Concrete” was an integrated and social media driven approach that was based all around “The Panke”, the backyard pitch that started everything for the Boateng brothers. It was a sto
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Work history
D
D
Creative DirectorDAZN
Berlin, GermanyFull Time
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Creative Directornothingreally.co
Berlin, GermanyFreelance
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Skills
- Advertising
- Marketing PR
- Branding
- Art Direction
- Copywriting
- Digital
- Creative
- Social Media Marketing
- Web Content
- Creative Direction
- Outdoor Campaigns
- TV Campaigns
- Communications
- Indesign
- Photoshop