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Beama Film is a state of the art video streaming and payment service, challenger brand to Netflix. • Responsible for Beama Film’s digital rebranding resulting in threefold increase in digital subscriptions in the first quarter of 2015 • Significantly increased the number of social media followers across Instagram, Facebook and Twitter by applying B2B, direct e-mail marketing campaigns and engaging academic, blogger and niche creative communities • Managing digital marketing strategies for new releases, including positioning, scheduling, as well as audience and digital platforms research • Training and mentoring of senior business managers in digital literacy?
• Developed Entertainment One brand on-line and grew its digital audience on Facebook from 21,000 to 42,000, Twitter from 2,100 to over 16,000, YouTube from 650 to 7,100 and eNews subscribers from 2,300 to 8,000???????????????? • Strategised, managed and created content focusing on eOne’s digital presence across social media, Entertainment One internal and external websites, e-newsletters, multiple Facebook accounts, YouTube, Instagram, Twitter, Vine and others • Instructed and allocated tasks to individual staff relating to digital and social media platforms; oversaw an up-to-date growth of digital trends within the organisation; reported and monitored audience growth • In-depth knowledge of the social media universe, which includes paid advertising, online community platforms and their respective participants (forums, bloggers, vloggers), engaged third-party digital influencers as dedicated marketers for all eOne’s products
Mobile content and online marketing