I’m a self-taught multidisciplinary Art Director and Visual Designer born and raised in Bucharest.
As you can see if you browse my works I don’t have a particular style. First, because I see this job as a problem solver and second, if you are starting in Bucharest, you must be able to do anything, from branding to packaging to art directing to digital to UX/UI not particularly in this order.
In my first years I’ve started with branding and web design (flash era) but since 2005 was involved more in advertising. After a while in television and one year in London (2010-2011), working for small design studios or top 5 advertising agencies, with budgets from zero to multi millions, my conclusion is about finding good communication solutions no matter which medium is used (design, advertising, digital, whatever).