A Fashion Management graduate from London College of Fashion with a creative mind complemented by a business drive, with extensive exposure to the dynamics of the fashion industry having worked and studied in both New York City and London. Strengths in social media management, trend analysis and commercial awareness.
Work history
Social Media & Influencer Manager
London, United KingdomFull Time
• Curate and manage all published content across Instagram, Facebook, Twitter, Youtube, Snapchat, Tumblr and Pinterest.
• Create and manage innovative social campaigns (competitions, content photo shoots, curated influencer collaborations)
• Generate and implement strategies to build brand community (#NCrowd) and encourage traffic to e-commerce platforms.
• Reporting on all social media campaigns / content / competitions for weekly trade meetings using relevant softwares (Social Sprout, Buffer)
• Manage all blogger and influencer collaborations and networks.
• Work alongside affiliate partners, rewardStyle on global influencer outreach and campaigns.
• Organize all brand social events such as blogger dinners and launch parties.
• Work alongside external digital partners to develop UGC tech integration to e-commerce platform (shoppable Instagram feed).
• Work with e-commerce team to plan content to sync with key dates in our e-comm calendar. Aligning all brand messaging / campaigns across all social platforms.
• Create monthly MBO's reporting back directly on performance to Digital Director.
• Monitor trends in Social Media tools and software and optimise them across all branded channels. (Snap Ads, Instagram Stories Ads, Pinterest Lens etc)
• Image editor for all content shared across social media & blog.
• Organise and provide coverage at all social events.
• Liaise with all brand partner social media teams (Topshop & ASOS) to create and implement strategies to optimize brand awareness.
• Manage and organize all press / VIP send outs.
Achievements:
• Listed Nobody's Child as being one of the Insta-famous fashion brands gaining cult status by Look Magazine & The Daily Mail
Digital Marketing ConsultantFeels
- London, United KingdomFreelance
• Curate and manage all published content across all social media platforms.
• Develop and expand community and blogger outreach both domestic and internationally.
• Plan and implement social strategies to increase engagement across all social media platforms.
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Skills
- Commercial Fashion
- Social
- Paid Social
- Blogger Campaign
- Creative
- Digital Expertise
- Social Content Strategy
- Content
- Creatives
- Graphics
Education
BA (Hons) Fashion Management and MarketingLondon College of Fashion, UAL
- London, United Kingdom