Selicia Richards-Turney

Selicia Richards-Turney

Senior Marketing ManagerLondon, United Kingdom
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Connections
Pip Jamieson
Brendan McKnight
Charlotte Hugh
Selicia Richards-Turney

Selicia Richards-Turney

Senior Marketing ManagerLondon, United Kingdom
Projects
  • Safety Never Stops
    Safety Never StopsSafety is one of the businesses big initiatives for 2020. As one of the largest ride hailing apps globally, Uber has a commitment to innovate the market and demonstrate it's commitment to safety for all riders. This multi channel, big budget campaign is being executed globally across 27 markets, who are responsible for localising the content for effectiveness. As the SMM, my responsibility is to understand which creatives will help to achieve the shift in safety perception and which channe
  • The Many Voices of Pride - Uber UK 2019
    The Many Voices of Pride - Uber UK 2019As part of the UK strategy to humanise the Uber brand we created and put out the first UK only Pride campaign. The campaign focuses on the 15 different flags that make up the LGBTQIA+ community and features Uber employees alongside Uber riders who all identify with 1 or more of the 15 flags. It was a key campaign for the business and market, as a product that is part of everyday city life and lives to serve the people it is essential that the brand extends it's support for LGBTQIA+ rights bey
  • Valentine's Day
    Valentine's DayFirst brand campaign for Uber UK with a focus on humanising the brand by celebrating the special moments inlife.
  • International Women's Day 2019 x Uber
    International Women's Day 2019 x UberUber UK celebrated the day by asking some of London’s most inspiring women to take a tour of the capital, to tell us more about the stories behind the blue plaques, and highlight other women who are currently inspiring change. On the day we sent a message to riders when a trip was started near to where one of these amazing women lived and worked and and asked for suggestions for new ones which would help to better the balance of plaques, the theme for IWD 2019
  • Happy Mother's Day Campaign
    Happy Mother's Day CampaignWith the help of a creative agency I brought to life a true story about an expectant Mum named Lara and her driver Sherif who had an unforgettable experience on the 20th Jan 2019 when Lara unexpectedly gave birth in Sherif's car.
  • Britney Spears Circus Concert
    Britney Spears Circus Concert
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Projects credited in
  • Cross-channel content campaign for GetYourGuide during the onset of the pandemic
    Cross-channel content campaign for GetYourGuide during the onset of the pandemicThe challenge March 2020 — the COVID-19 pandemic meant that people were stuck at home and couldn’t travel. GetYourGuide's standard mode of connecting customers to people, places, and themselves (via tours and activities) was impossible. The company's goal was to keep the brand top of mind and help customers experience the joys of travel in their homes through inspirational, educational, and entertaining content. I scoped and owned this content project over the course of 3.5 months alongside 10 c
Skills
  • Marketing Strategy