Projects
- BastaniClothing.comCreated a clothing line targeting the 16-25 year old bracket. Researched the market, trends and customer behaviour to identify best platform to launch and promote the brand. Worked with suppliers, created size break down, sample development and design of goods. Set up and developed the website as well as a marketing strategy designed to engage the social media generation through the logo, website, editorials and stocklists. Built user-generated content for the social channels by creating an onli
Work history
Assistant Digital Activation ManagerAdidas Group
London, United KingdomFull Time
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Creative Marketing & Production ManagerOceanus Swimwear
London, United KingdomFreelance
• Increased the brand’s exposure and social media following with a creative strategy for their SS19 campaign. This generated online brand engagement and increase in sales.
• Managed and produced promotional activities, retail pop-ups, and social influencer arrangements both in the UK and USA.
• Created and implemented a tailored marketing calendar to target international customer. Developing communication strategies across Oceanus Swimwear social, online and print platforms.
• Planned and organised the summer ’19 campaign loobook, photoshoot, and short-film in California with filmmaker and photographer Nadia Lee Cohen.
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Skills
- Creative
- Public Relations
- Marketing
- Design