Sereena Abbassi

Worldwide Head of Culture & Inclusion at M&C Saatchi Group

London, United Kingdom
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Projects credited in

About me

Committed to creating organisational transformation that is grounded in a deep seated belief that all our liberations are tied to each other's. My approach is both creative and strategic – and done with lots of heart. I am the Worldwide Head of Culture & Inclusion for the M&C Saatchi Group, an Activist, Public Speaker and Writer. I am a former Visual, Sonic & Performance Artist, and I was the Founder of All Here: a social enterprise that connected individuals, brands and agencies; supporting them to think more critically about the world and the work that they create. I have worked with organisations such as Creative Equals, and I am one of the few Diversity & Inclusion experts advising the UK Advertising & Media Industry Diversity Taskforce. I believe that the advertising industry has the ability to change the world, that advertising can be used for good. Transforming and inspiring a more connected and empathetic society. The creative industry is in a unique position as it allows space for all of our individual and collective experiences to be brought together and shared, and where all our distinct nuances have the opportunity to be celebrated. I am currently working towards a part-time masters in Postcolonial Culture & Global Policy at Goldsmiths, University of London, where I'll be continuing my research into a part-time PhD. I have spoken at D&AD, Campaign 360, The Mill, ICA, Ustwo, YCN, Monzo and the Oxford Media Convention, to name but a few, and I've written for Campaign Live, Communication Arts and The Drum. This year I was nominated as one of Pitch Magazines 100 Creative Superwomen, and I also sat on this years DIMA Summit Advisory Board. I am British, Persian-Iranian, Jamaican and I have lived and worked in the U.S, the Netherlands, Iran, Spain & UK.

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  • Marketing Strategy

People I’ve worked with

Companies I’ve worked with

  • M&C Saatchi

    M&C Saatchi

    • Advertising
  • F*ck Being Humble

    F*ck Being Humble

    • Education & Research

Work history


Group Head of Culture & Inclusion at M&C Saatchi Group

M&C Saatchi

Feb 2018
  • London, United Kingdom
  • Full Time
  • Creating organisational change that is grounded in creative and strategic thinking