Sergio Garcia

Brand&innovation strategist

  • LocationMadrid, Spain

About me


I’m a curious breed of marketing strategist not just defined by the word comms, brand, digital, nor social. Because today you can’t just be an “analog” planner that separates one from another if you want to be useful. People live their lives in a world that is already digital, so I try to be adaptive and help brands find their role in modern culture. I love to work in the intersection between strategy and creativity, inspiring creative teams to bring powerful, effective ideas to life. I believe in the power of technology and innovation to improve people’s lives, still shoot film photography, and try not to suck as an amateur guitar player. For reference, you can contact [email protected] (strategy director @ Grey Spain).



  • Advertising
  • Creative Agency
  • Marketing Strategy
  • Problem Solving
  • Strategic Planning
  • Client Management
  • Consumer Behavior
  • Creative Thinking
  • Digital Strategy
  • Creative Strategy
  • Innovation Strategy

Work history


Culture, Entertainment Strategist and Partner


Mar 2016
  • Randm is a new kind of hybrid creative production company. We manage the full spectrum of skills from strategy to production to create content to connect brands with culture. We implement comms strategy, innovative media, new formats and narratives and culturally relevant content to create new ways for brands to entertain and engage people. Creating the new, always on beta.


Brand & Innovation Strategist


Sep 2013
  • I work in the intersection between strategy and creativity to embed brands into culture. Innovation passionate, I try to make ideas grow through digital and comms planning. Creative brand and innovation strategy for brands like J&B, Tanqueray (Diageo), Google, eBay, Yoigo (Mobile carrier), Alfa Romeo (FCA Group), Blablacar, Marca (Sports media), JobandTalent, Pelayo (insurance), Cash Converters(retail), WÄY (Millennial travel), Lolamarket, Healthia, FCBarcelona and New Business. Pitches won: Blablacar, J&B, JobandTalent, FCB, eBay. Also key part Now, innovation&trends consultancy, developing presentations, workshop and inspiration sessions for a broad range of companies.


Social Media & Digital Marketing


Aug 2013 - Jan 2014


Jr Strategic Planner

Leo Burnett Iberia

Mar 2013 - Aug 2013
  • Brands I worked for: Tanqueray, Orange Telecomms, Día (supermarket), Axa (insurance), Fiat, Banco Atlántico (banking), Philipp Morris.


Customer Marketing Assistant

Santander Private Banking

May 2011 - Aug 2011



Insights for Innovation


Apr 2015 - Aug 2015


    Superior Course in Digital Marketing

    Escuela de Empresa

    Aug 2013 - Jan 2014


      BA in Advertising and PR

      Universidad Complutense Madrid

      Aug 2008 - May 2013



        Youth Award 2013

        • Spanish Advertising Academy