Marketing professional with 10 years’ experience, expertise in project management, online and offline services in the tech/mobile industry. I am an energetic “doer” focused in making things happen. Working for leading companies in both UK and Spain with clients such as Accenture, Salesforce, MasterCard, Cisco, Google, Diageo, Telefonica, and Coca-Cola. Organised, motivated and a team leader. I bring creativity and initiative to my work, which has seen me successfully manage and execute high profile marketing campaigns with excellent results and great client feedback. Trilingual, I speak English, Spanish and Italian.
Work history
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Marketing ManagerGSMA
London, United KingdomFull Time
• Responsible for creation, management and implementation of global B2B multichannel marketing campaigns; including communication and email marketing (newsletters and other comms), experiential, lead generation and digital campaigns.
• GSMA Membership team strategy planning, including lead generation and market segmentation. Working with the GSMA commercial to identify marketing opportunities across the globe according to the business KPIs.
• Event Project management for MWC Barcelona, MWC Shanghai and MWC Los Angeles, among other tech industries trade shows. Operational and logistics management including: stand building, printed and digital assets, F&B logistics, venue relationship, photography, filming, keynotes and networking events. Reducing costs (by an average of 15%) in every event.
• Project management of the new online events platform GSMA Thrive.
• Creation of sponsorship packages to increase the revenue on the GSMA events, webinars and communication; increasing the number of partnerships and doubling the annual income.
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Project ManagerGSMA
- London, United KingdomFull Time
• Sponsorship implementation for MWC Barcelona 2019: management, planning and execution of all sponsorship components across GSMA’s event portfolio, incorporating project management, operational planning, logistics and liaising with internal and external stakeholders, building, productions of printed and digital assets, F&B logistics, photography and filming for C-level companies such as Salesforce, Visa, VMware, Wipro and Accenture, among others.
• Responsible for B2B multichannel marketing campaigns (email marketing on SFMC and LinkedIn campaigns) and for the creation of new sponsorship packages such us conferences, panels, keynotes, coaching programs and promotional stands.
• Stakeholders coordination: internal teams (sales, operations, customer care, marketing, social media) and external suppliers (venues, project managers, creative agencies).
• Maintained excellent project registers and reports, consistently meeting the deadlines.
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Skills
- Advertising
- Events
- TV
- Businesses Development
- Account Manager
- Presenting
- Account Management
- Business Development
- Client Services
- Management
- Marketing
- Problem Solving
- Project Management
- Communications
- Relationship Management
Education
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Prince 2 Foundation & PractictionerThe Knowledge Academy, London
- London, United Kingdom
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AdvertisingUniversità degli Studi di Torino
- Turin, Italy
Erasmus Programme
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