About me

Serial Cut™ is a Spanish design studio established in Madrid in 1999 by Sergio del Puerto that focuses on art direction for international advertising projects, creating impactful images using real tactile sets or CG where pop culture, luxury and surrealism are all encompassed. Inspiration comes from current and past decades, but it is always renewed with a contemporary look. The studio works alongside an ever-growing team of professionals who specialize in different areas such as CG, photography or motion graphics. Their main clients are Nike, Diesel, Facebook, Converse, IKEA, Sonos, HSBC, Lego, Adobe, MTV, Ford, Vodafone, WIRED, Lego, Nickelodeon or Playstation.

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Projects

• 30

  SC99 · Renderoom with Vidia RayMeet Vidia Ray at RENDEROOM, the first character and room from the SC99 Film. Confident, calm and curious Vidia Ray recently graduated from the Hi-Res College at the top of her class scoreboard. A former arts sculptor, Ray has always been attracted to modeling real objects alongside virtual ones. With her love of vintage tech, she spends her free time secretly programming in the MS-DOS operating system. She's also into fashion, vintage or otherwise, but unfortunately her utilitarian boxy work
• 1

  SC99What is SC99? Since ´99 we´ve been creating iconic imagery. To celebrate our 20th Anniversary we're launching 3 special releases: Book, Film and Talk. On 9.9.19 we will publish our book, release our full film and start our talks tour on the SC99 project in its entirety.'Til this date arrives, we'll post new content monthly, introducing the characters and rooms, book covers, behind the scenes, trailers and teasers. 20 Years: Purely Iconic. Fully Serial Cut™
• 12

  1 minute Showreel1 minute featuring —in order of appearance— our works for Ford, Diesel, FENTY Beauty, Nike, Converse, Honda, Toyota, Starburst, Goa, Mandatum Life, Oreo, Ray-Ban, Paraiso Festival, Beauty&Go, DLTD-Scenes, Ayuntamiento de Madrid, Möbelix, Tropikali, Ferrero, The Trade Desk, Adobe, Vodafone, Facebook, Wired, 36 Days of Type and many self-initiated projects. Foley track created by Smider - smidernoise.com
• 4

  Ford - Outtakes joyThe European Ford campaign “Enjoy the Ride” was created by different artists, showcasing an imaginary environment where the new C-Max car model is placed. These are outtakes from the original piece, depicting a wooden-painted multipieced world.
• 8

  FENTY BeautyThe new Fenty Beauty shades are ready to be depicted in many ways. A celebration of compositions, twirls and loops accompanied by smoke effects that show the great collection of lipsticks colors.
• 6

  LooptainsThis is an experimental motion and images where some terrain cuts with smoke spinning around to create an interesting looping effect. Three environments are displayed: Green Mountain, Dusty and Snowy.

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Skills

• Art Direction
• CGI Specialist
• Still Life Photography
• Animation
• Creative Direction
• Advertising
• Design
• Concept and Ideation