Specialised in creative design and art direction with experiences in marketing and advertising for Above the Line (ATL), Below the Line (BTL) and digital. I carry and finish projects with motivation, dedication, flexibility, detail-minded and solution-driven while implementing creative thinking and innovation.
Work history
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Senior Digital Art DirectorArcade - Publicis Group
- Jakarta, IndonesiaFreelance
In charge of exploring feasible and consistent creative strategies targeted for different brands, develop visual conception as well as execution of digital campaigns across multiple digital advertising and marketing platforms; from social media and integrated channels. Responsible for guiding technical and creative contributions to drive a maximum outcome.
Brands:
- McDonalds
- SilverQueen
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Art DirectorBujukrayu - FAB Group
- Jakarta, IndonesiaFreelance
- Crack and developed brief together with copywriter, accounts, planner to creative directors to generate optimal creative strategies and executions.
- Incorporate and explore client suggestions and directives, resolve and oversee concerns and drive solution that best fits the brand as well as consumers.
- Brainstorm and generate creative ideas as well as executions based on the brief explorations.
- Working with a range of specialist to oversee progress, manage expectations and develop ideas; from as photographers, DI artists, directors, graphic designers to illustrators.
- Working in a high-paced environment to execute work within tight deadlines.
- Presenting work to teams and creative leaders.
- Presenting creative ideas and deliverables to clients.
- Curating and choosing suitable creative styles as well as expertise to execute projects.
Brands:
- Grab Indonesia
- Kilau FOX
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Skills
- Adobe Creative Suite
- Illustration
- Art Directon
- Creative Advertising
- Creative Strategy
- Brand Identity
- Digital Advertising
- Business Strategy
- Innovation Strategy
- Enterpreneurship
Education
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Master of ScienceUniversity of Warwick
United Kingdom
Learn and explore practical and relevant industry knowledge to designing, developing, creating strategies and running innovation-driven businesses.
The course covers the process of generating new business ideas through business model design and innovation, developing and refining business plan through critical, strategic and creative thinking, as well as designing the infrastructure and robustness of a business idea to enter readiness criteria and further manage and develop its strategy to enhance sustainability. This is done through an exploration and best practice of frameworks and methodologies such as scrum and design thinking. It also focuses upon innovation and opportunity of a business through technological and digital development, to increase success for new product or services based businesses.
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Bachelor of Arts (BA) Bina Nusantara University
- Jakarta, Indonesia
Learned visual communication designs through the development of skills and knowledge using tools such as Adobe creative suite and design thinking, in order to understand the process of idea generation, developing insights, implementing practical skills to produce creative materials and how to establish communication message through visuals for intended clients and customer segments.