You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.
Do you really want to delete project BBH Buzz Project?
Do you really want to hide project BBH Buzz Project?
Do you really want to unhide project BBH Buzz Project?
Shadi has 6 years experience in advertising strategy, working at world class agencies such as BBH, as well as working media/client side at the BBC. She previously worked as a Buyer at Selfridges where she developed an in depth understanding of business profit structures. She is about to undertake a postgraduate diploma in strategy and innovation at the world-class University of Oxford, Said Business School. In her spare time, she writes about mental health for the Huffington Post, and art for the new mens magazine, U-Zine, and draws silly animals in her spare time for both herself, and on a commission basis. She has a great passion for film (cult classics in particular), books (Victorian era gothic literature mostly), art (favourite artists being Yayoi Kusama, Ernesto Neto and David Hockney), and music (Indie, Alt-folk, 60's folk, and 70's psychedelia)
Job role: Senior planner leading the planning on First Utility, Barratt Developments, AVON Global & UK, and O2 Key achievements: • Worked on the winning First Utility pitch team within my first month at VCCP, going on to produce the pitch work which exceeded new customer targets by 8% in the three months following campaign launch • Leading the brand relaunch of AVON on tight timings, with two TV ads briefed, written and produced in just two months, one of which went on to win Drum’s ad of the week, and nominated for ad of the year and Marketing New Thinking’s branded content strategy award. The campaign saw a 30% YOY increase in product sales, shifting a 6 year decline and reinvigorating the brand. • Lead the strategy on the 2016 O2 January sale, which achieved brilliant results • Reframing Barratt Developments mind-set to be more consumer focused, helping them become the consumer champion in a volatile market • Lead the strategy on 10 pitches throughout my first year, of which two were digital focused, six have been won, and one is pending a decision. • Managing junior planners, mentoring new joiners through the agency ‘Buddy’ system, as well as managing the planning departments knowledge of current trends and culture through my initiative ‘Curing Curiosity’ Training: IPA Eff Test
Job role: Working with commissioners to formulate the strategy for programmes on BBC Two, Four and within the factual genre. Key Achievements: • Creating propositions and briefs for a wide variety of factual genres, including working on defining a new genre of history: ‘pleasurable history’, working in partnership with the Science Museum and Royal Society to create a digital campaign around the Tim Peake ISS mission, and running editorial and titling research for the David Attenborough series ‘The Hunt’, to ensure it launched with as great success as possible. • Working closely with the wide sources of available data to better understand the audiences habits and needs • Taking on a cross-breed role of planner/account man to organise several workshops for up to 100 people • Working with new planning processes to help get sign off on projects from multiple senior stakeholders, taking them on the strategy journey to give them ownership of the final ideas Training: Introduction to Semiotics
Job Role: Working on Axe/Lynx (global), Audi (UK & AG), Newell Rubbermaid (global fine writing – Parker, Waterman, rOtring). Previously worked on Dulux (UK), Old El Paso (global) & the Guardian amongst others. Key Achievements: • Part of the team that created the Axe Peace TV, which gained 6 million views online organically in 5 days from launch • Leading the strategy on Axe Apollo Space Academy, sending 116 guys from 70 countries to Space Camp for the chance to win a ticket to space. This led to working on a documentary of the show which aired on TV channels in 50 markets around the world • Helping write the Google Voice Search APG paper (shortlisted & published), Axe Anarchy APG paper (shortlisted & published)) & the Axe Cannes Effectiveness paper • Leading the Rubbermaid fine writing strategy, working straight into GSO Nick Kendall • Worked on 5 pitches in just one year (Dulux, The Guardian, Adidas, Barclays, English National Opera), more than any other team assistant, 3 of which were won. • First team assistant in BBH’s history to become a strategist Training: APG Training network, IPA2, Decoded beginners coding, TGI, BBH’s School of Digital
Lingerie, Luggage and Childrenswear buyer Job Role: Acting as liaison between Buyers and suppliers, as well as internal departments such as Online, Shop-floor, Marketing/Events etc Key Achievements: • Managing the workload over two teams, whilst still undertaking an undergraduate degree, by prioritising and taking on an organised work ethic • Negotiating sale or return conditions and trade discounts up to 28% with established brands such as Armani and D&G
History BA, 2:1 at Royal Holloway University of London, September 2006 – June 2010 Focused on Social History, specialising in History of Art, Design & Literature, and their correlation with the consumer revolution.
Shortlisted for the Google Voice Search paper, looking at how planning can learn from tech working processes to create a better way of working with strategy, creating quicker, more efficient and more creative work for clients. Paper published on Warc.
Shortlisted paper for Axe Anarchy, looking at upstream planning, from product naming and design, through to 360 campaigns and measurement. Paper published on Warc.