Shadi has 6 years experience in advertising strategy, previously working as a buyer where she developed an in depth understanding of business profit structures. She is about to undertake a postgraduate diploma in strategy and innovation at the world-class university of oxford, said business school. In her spare time, she writes about mental health for the Huffington Post, and draws silly animals. She has a great passion for film, especially cult classics like Rosemary’s Baby and Twin Peaks.
Senior planner leading the planning on First Utility, Barratt Developments and Avon. Previously worked on O2
Working with commissioners to formulate the strategy for programmes on BBC Two, Four and within the factual genre.
Working on Axe/Lynx (global), Audi (UK & AG), Newell Rubbermaid (global fine writing – Parker, Waterman, rOtring). Previously worked on Dulux (UK), Old El Paso (global) & the Guardian amongst others.
Lingerie, Luggage and Childrenswear buyer acting as liaison between senior buyers and suppliers, as well as internal departments such as online, shop-floor, marketing/events etc