I am passionate about User Experience Design because of the challenges of problem-solving that come with it. Being confronted with problems and coming up with interesting and innovative ways to resolve them. I believe in minimalist design and I strive to create interfaces that are simple, friendly and clear.Locked Pro Plan feature
As a UX designer, I have been working on projects for the University of the Arts London which include work on full project life-cycle, from requirements gathering and research to ideation and design. My work on these research-based projects in different capacities include; - London Design Festival 2016 - SE1 Data Stories - Designing a communication system for the elderly - Analysing the Impact of Self-Service Kiosks in Post Office - Modual workshop participation (project idea was nominated and selected for further development):
Working on projects including corporate branding, User Interface Design and User Experience Design for an online store and a research-based project to promote the use of communication technology amongst the elderly.
Designed print/online advertisements/email newsletters/company docs/social media campaigns Worked on product packaging design for kids’ range Photographed complete product range Delivered final art work for printing purposes
Worked on mobile devices advertising campaigns/app layout digital design for Bruce Springsteen, UNIQLO and LG under the umbrella of AdMaxim, London.
As Senior Graphic Designer of Red Ant Army, a graphic design company, my responsibilities have been manifold. In addition to being a graphic designer, I have gained experience in running a full-scale design house – which includes key roles in Creative Department Direction, Project Management, Client Relationship Management, Account Management, Event management and Social Media Marketing Strategy Development amongst other responsibilities.
Typography Design Course - Summer Courses at University of the Arts London - Central Saint Martins
Nominated to participate within a team during a 2 week pop-up, design and innovation studio. The studio consisted of strategy exercises and daily feedback from leading digital agency experts to create our own start-up as a solution to an existing problem within our everyday life. This start-up idea led my team and I into developing and pitching a self-initiated project to the University of the Arts London. THIS PROJECT IS NOW PART OF UAL's DIGITAL TRANSFORMATION PROGRAM TO BENEFIT APPROX. 19,000 STUDENTS ACROSS ALL 6 UAL COLLEGES. Collaborated with a team of four to develop the idea of the platform Researched on existing platforms Conducted surveys to gather data for user requirements Developed initial prototypes Engaged in user testing of the developed prototypes Delivered interactive prototype for presentation purposes to the board
Acted as a Student Representatives to liaise between students enrolled in the MA Interaction Design course at the University of the Arts London and the university staff to communicate relevant feedback for satisfaction in the overall university experience.
Worked as a Digital Ambassador within a group of students in the University. Engaged in numerous user testing sessions throughout the year to test the digital products and provide feedback to improve and to enhance the students' experience.