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Shama Anwar

Marketing Assistant/PR Assistant

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  • LevelJunior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketing Assistant - PR Manager - Music Specialist


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About me

Working within the industry from the age of 17 I have learnt most of the ins and outs, and also watched the world of music and stardom go from analogue to digital. I started taking photographs at the age of 17, sneaking into raves and documenting the London underground scene. Once I had completed my A levels, I decided to take a gap year in which I went travelling on my own for 3 months at the age of 19. I decided to go to the states and broaden my network. I did the same thing there, I worked with a number of blog platforms and created their online content. I would be sent out to events to document what was going on. I would make the most of this opportunity by speaking to everyone I would come across, and introducing myself to everyone. Luckily in most environments like this networking is second nature. When I returned to London I began to think of my start to university (London college of communication to study photo journalism). After my first term there I decided it was not the best fit for me and did not want to waste anymore time or money and began to set up detailed charts of how I could run my own online company. I knew I was too young for any large corporations to give me a job or even an internship, as I would have no background in work apart from retail or academia. I ended up starting my own online PR agency with two of my friends named Pressd PR. This way I get to work with people closest to me and learn about the industry first hand. It helped because it kept us on our toes and meant we had to come up with quick solutions. Working with different types of artists ranging from hip-hop to soul even to poets and designers. It also helped me understand the full process of creating a body of work for the public. I learnt how to orchestrate debut shows, including bringing Sango from Soulection and Iman Omari over to London for their first ever show here to helping Da$h set up a press day with full coverage and interviews. We covered Sango’s first ever release and took Da$h from a 2,000 follower count on instagram to a 20k+ follower count in the first year. This was purely through strategically planning out every release, making sure its on the right platforms and that we were reaching out to the correct audience.

Locked Pro Plan feature


  • Social Media Digital Strategies
  • Artist Relations
  • Brand Management
  • PR
  • Event Planning
  • Event Magagement
  • Press Releases
  • Photography
  • Artist Research
  • Advertising Production

Work history



Pressd PR

Jan 2012
  • London, United Kingdom
  • Full Time
  • Working freelance under Pressd PR online digital agency. A digital PR agency catering towards needs of underground musicians around the world today. Constructing press kits for releases, finding premiers and new platforms for artists to showcase their talent. Grown online profiles from 2k followers to 20K+ within a year by creating social media and campaigns marketing strategies.


Press Photographer

Self Employed

Jan 2011
  • Freelance
  • Have been shooting freelance at events and for publications such as, Viper, i-D, Vice, SBTV, The Metro, HYPETRAK and many more


Brand Manager

Keep Up Menswear

Mar 2014 - Nov 2015
  • 2-10 Bethnal Green Rd, London E1 6GY, UK
  • Full Time
  • Boxpark London - Brand management and handling social media accounts. Also help run events on behalf of the brand. Overall in charge of press and new releases. Managed all internal, external and crisis communications. Wrote press materials and made presentations to media representatives.


Brand Marketing Intern

Rainbow Wave LTD

Feb 2014 - Feb 2014
  • Paris, France
  • Full Time
  • Two week internship within Rainbow wave showroom in Paris, working with buyers and high fashion brands. Organising workspace for buyers, understanding brands and how to market them. Had to build and destruct all of the showroom ourselves, taking into consideration the VM and visual representation of the whole building. Creating sets for certain corners of the showroom also.


Sales Assistant

American Apparel

Mar 2013 - Dec 2013
  • London, United Kingdom
  • Full Time
  • Customer service and care


Creative Intern


Dec 2012 - Dec 2012
  • 2-6 New N Pl, London EC2A 4JA, UK
  • Full Time
  • 3 month marketing and creative intern. Making sure everything in the office has been set to schedule, booking in meetings, taking care of postage and anything else that may have needed organising. Also coming up with media strategies and marketing ideas to help grow their audience further (either through events or publishing). Great experience working in a busy fast set environment, allowing me to network within the industry also. Achieved company objectives by leveraging internal resources and collaborating with colleagues.


Casting Assistant

Mazi O Production New York

Sep 2012 - Dec 2012
  • New York, United States
  • Full Time
  • Helped cast a number of video shoots with artists like Maino, Kirko Bangz and 2Chainz. Also did whatever hands on jobs were around on set including making sure all models were taken care of. As well as making sure all equipment, artists and staff were ok and keeping the clients happy at all times.



Tim & Barry

Dec 2011 - Jul 2012
  • Dalston Ln, London E8, UK
  • Full Time
  • Helping produce shows that stream online via Tim and Barry website, making sure their events run smoothly and all online content was constantly checked and updated. Had to also help code for the website, and create new ideas for online content.



A Level

Wanstead Sixth Form

Jul 2009 - Jun 2011
  • Redbridge Ln W, London E11 2JZ, UK
  • Studied and passed in A level English Literature, Art & Media



Plashet School

Jul 2002 - Jun 2009
  • Plashet Grove, East Ham, London E6 1DG, UK