I am a cross-platform designer, driven by empathy and strategic thinking. My design approach is deep-rooted in understanding user needs, wants and challenges. I take joy in distilling complex problems into simple, actionable steps and turning conceptual ideas into meaningful solutions. At my current role, I aim to provide a coherent, engaging and delightful customer experience across all touch points with my team.
I like working for inclusive, innovative and future-oriented companies that want to make a positive impact in our world; alongside diverse, determined and compassionate people who value peer learning. I have previously worked as an independent freelancer, directly working with clients as well as collaborating with studios.
Outside of work, I travel to eat and find great joy in discovering similarities in the cuisines of far removed cultures. I can frequently be found in the kitchen making "healthier" versions of dishes I enjoy. Music is an integral part of my daily life and I hope to turn my love for music into more than a hobby in the future.
Work history
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Associate Creative DirectorAther Energy
Bengaluru, IndiaFull Time
- Experience in owning and directing multiple projects simultaneously in a fast-paced tech start-up environment. Eg. ran the Series 1 campaign end to end, to launch our Collector’s Edition scooter.
- Create delightful, on-brand experiences for consumer events. Analyze problems and implement solutions to foster our online community.
- Work closely with the Sales team to provide design led solutions to aid market expansion.
- Manage deliverables with external agencies to ensure timely project delivery.
- Actively involved in improving ways of intra-team collaboration and exploring more efficient alternatives to handle routine tasks within the design team.
- Taken up initiatives to better the work space, part of the D&I Affinity group.
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Design StrategistAther Energy
Bengaluru, IndiaFull Time
As a designer within the business vertical, my role requires me to collaborate with cross-functional teams and pitch ideas/solutions to a variety of stakeholders including the C-suite. I ensure that the brand experience across all internal as well as customer facing touch-points is consistent. I work to solve real problems and adapt the outcomes based on consumer sentiment, user research and the rapidly changing EV market landscape.
During my time as a design strategist, I conceived brand identities and collaterals for delivery events; I also created the identity and mission pitch for Together Electric, our corporate outreach program.
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Skills
- Project Management
- Strategic Design
- User Research
- Experience Design
- Visual Communication
- Campaign Coordination
- Copywriting
- UX Design
- Graphic Design
Education
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Bachelor of Design (visual CommunicationNational Institute of Design
- Ahmedabad, India
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Bachelor of Design (visual CommunicationHolon Institue of Technology
- Tel Aviv-Yafo, Israel
International Exchange Programme.
Designed and printed an entire book about Hummus (clearly obsessed) and learned the basics of creating a visual identity system. Guided by Golan Gafni and Peddy Mergui. In my six months there, I spent so much time walking in Tel Aviv that I could find my way back home from any point in the city without a map!
Awards
Winner, The Design KidsThe Design Kids
I was a winner of The Design Kids, an international award for young design graduates. My work was selected by COLLINS, the globally renowned strategy, design and communications company.