Shane Watcham

Senior Artist Liaison Manager / Events Manager

  • LocationLondon, United Kingdom

About me


A hard working and knowledgeable music events & promotions manager, with 16 years professional experience working in programming, promotions, label management and online marketing. With South African roots, I made the move to London to seize opportunities that were not yet available to me back at home. Starting off my career as a DJ I turned my hand to event management & promotions working alongside some of London’s best-known promoters. 2000 saw the launch of my first record label, Zombie Soundsystem and second one was soon to follow in 2014, Made With Love; with label events currently a firm fixture within Europe’s underground dance scene. I have build solid relationships with core artists, agents and venues within the UK & European electronic music industry, past bookings have included some of the world’s best artists & labels. Extremely passionate and dedicated, I bring fresh ideas and a positive attitude to each project. Always putting artists at ease all whilst keeping a professional & focused grip on logistics making sure that I deliver



  • Advertising
  • Events
  • Marketing PR
  • Creative Event
  • Festival
  • Live Event
  • Music Event
  • Outdoor Event
  • Party Planning
  • Promotional Event
  • Social Event
  • Event Execution
  • Event Organisation
  • Event Planning
  • Ideas Development

Work history


Senior Artist Liaison Manager & Events Manager

Big Box Media

Jun 2016
  • Freelance Senior Artist Liaison Manager at events / festival.


Senior Artist Liaison Manager

Big Box Media

Jun 2016 - Jul 2016
  • Senior Artist Liaison Manager at B.S.T summer festival in Hyde Park for Bacardi Stage • Main contact for all band / artist related enquiries • Onsite hospitality & Artist Liaison • Onsite co-ordination of all aspects of the event, production to P.R • General project management of the event


Events & Label Management

Zombie Soundsystem

Jan 2000 - Aug 2015
  • • Main Booker for all events • Project Coordinator for all album & single releases; maintaining a release schedule for both labels • Negotiating artist rates with management & agents • Establishing and maintaining client relationships with agents, venues & artists. • Online marketing & social media for artists, labels and events • Organising distribution of physical marketing items: flyers to stores, poster runs, flyer teams • Invoicing, general administration and forecasting. • Liaising with Artists and record label on all aspects of each release campaign


Head of Events

Cargo Muysic Venue

Jan 2010 - Jan 2014
  • • Programmer for all DJ, promoters & live shows • Managing monthly event budgets and monitoring profit & loss • Extensive diary and itinerary management • Liaising with journalists, press agents and artists to co-ordinate tour dates / shows • Event management; working closely with artists, management, production teams & tour crews • Online marketing & social media for the venue & associated artists / shows • Promotion of club brands, associated and artists labels • Organising distribution of physical marketing items: flyers to stores, poster runs, flyer teams


Events & Promotion Manager

Electric Cabaret

Jan 1998 - Jan 2006
  • • Main booker for numerous underground clubs including Canvas, Key, Cross, Egg & The End • Label showcases across a multitude of event spaces • Assistant booker / promoter for TDK Festival, Circo Loco London & associate brands. • Various local & international label & artist showcases • Co-ordinating all aspects of pre-production & on night event coordination • Overseeing point of sale and promotions • Working closely with marketing team to maximise event promotions • Creating Itineraries & production schedules • On night hospitality & artist liaison • Organising distribution of physical marketing items: tickets, flyers to stores, poster runs, flyer teams • Administration including invoicing, contracts, work visas and tax



Business Management

Natal Technikon

Jan 1995 - Jan 1997
  • 2 year Business Management Diploma


Public Relations

Natal Technikon

Jan 1993 - Feb 1994
  • 1 year diploma in Public Relations