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Outgoing and confident PR professional with an eclectic interest in brands, creative marketing and the media. I have a wide range of agency experience in all areas of creative brand communications including viral video production, outdoor creations, social media development, news generation, news-jacking and have several award winning publicity campaigns to my name. Away from the office I am an underground DJ who has played across the UK and at many major festivals. It's a hard life...
Responsibilities include creating and implementing quick turnaround daily creative ideas in an ‘Always On’ / trend spotting capacity for clients PR and social media, writing creative press releases, managing monthly and quarterly budgets, data analytics and initial research and development for campaigns. Account management - I have overseen and managed many PR campaigns from sports clients to festivals to TV shows and music accounts for a wide range of clients such as Red Stripe, Amazon, Kellogg’s, William Hill, Tesco, Sky, Samsung & the BBC. Securing press coverage - one of my key strengths is my growing contact book from tabloid journalists and music event reviewers, to bloggers and sports reporters from across national print, web, TV and radio outlets. I am a natural syndicator of content. Press office management - I have developed and implemented long term press strategies and editorial plans for Red Stripe, Amazon and Tesco over the past 2.5 years, securing targeted and positive editorial coverage and building invaluable brand awareness across all media outlets. Video and picture production - I have planned and directed many of our viral video and picture stunt successes including Kellogg’s - Breakfast on the Move to Kwik Fit’s Kwikmas video to a photo shoot for the award winning Paddy Power World Cup 2014 campaign with Stephen Hawking. My most recent success was Victorian Living Twins Dolls for Thorpe Park and Derren Brown in early December 2015. Wider business skills - I have created pitches and won new accounts for the company, including securing the 2014/15 football PR brief for William Hill which I account managed. I am the in-house designer for the agency and responsible for producing social media and marketing reports for clients. I have passed my Google Partners exams which enables me to manage all forms of Google advertising for Taylor Herring’s clients.
Geography BA Hons. – Class 2 Division 1 (2.1)