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I’m a Brazilian native who studied in France, worked in London. As per my CV, I started working at OMD International/Media Arts Lab, where I spent just over three years, planning and managing the advertising campaigns for all Apple products in digital, social and offline media across 9 EMEA markets. Managing multiple campaigns with a short turnaround throughout the years has strengthened my skills to work efficiently under pressure in a fast paced environment and to manage expectations of highly demanding clients, and also to prioritise and work independently, as well as in a team. The role involved developing cross media strategies, and also overseeing financial documents and campaign budgets, working on campaigns from start to finish (briefing, planning, launching, monitoring and analysing). The job required a combination of skills, such as: excellent understanding of different cultural nuances, communication expertise, in-depth knowledge of different media platforms, maintaining good relationships with different teams and clients. I also had to conduct weekly presentations and updates to senior management at Apple. I left OMD International/Media Arts Lab at the end of December 2016 and have taken this opportunity to spend time travelling and to focus on finding a new career, which would enable me to broaden my knowledge and to develop new skills in a different company.
Planned and defined strategy for Apple's advertising campaigns in both offline and digital media in 9 EMEA markets.