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I was 10 years old when I started distributing money to youth centres and after school clubs as a part of a youth funding panel for the West Midlands, this was with the youth opportunity fund. I then began teaching, which was my next step of leadership. With a passion to dance, I was teaching dance by the age of 12 and by the age of 16 I was a freelance teacher travelling around Birmingham within Schools, Colleges and Universities. My passion for young people, led me to secure money from funding bodies to do my own workshops within arts, dance and culture. When I was 15, myself and 10 other young people raised over 25k to go and research youth justice and culture in Barbados. This was a year long process of planning and training we was there for 2 weeks. I got my degree from Coventry University in Dance and Performance. However on the side, I was running my own events collaborating with different people from different creative disciplines and started an organisation called Kreative rekruit, this was through an initiative called somewhereto and o2 ThinkBig. Soon I began working with a London based youth agency called Livity in 2014 and won the social media award after I had done a one week work experience with Live magazine. I then became a contributor for online publication Afropunk and an ambassador for organisation Girls talk London which empowers millennial women to become senior in their career. I moved to London in January 2016. Since I founded an event called girls, let’s talk. Creating a safe space for young women to share their stories and engage in real conversation. In university I was the choreographer for a show called My Runway in 2013 and I became the creative director for the following 3 years. This is a music, fashion and dance production that on average attracts an audience of 900+. This always has deeper meaning and we engage with over 200 young people within the project itself on an annual basis as well as our audiences. In November 2016 I became a part of the management team for GUAP magazine the world’s first video magazine, dealing with brand partnerships, building the team from the 3 of us to 20 within six months. I started working at iris in March 2016 and since have assisted to source talent for clients such as Adidas and Britvic. Whilst working in the planning department I researched a lot into the new ways or working for generations z and y. Whilst I was in PR I conducted research for brands such as: Sailor jerrys, Adidas and Rimmel it became apparent culture was my drive and passion. I spent a lot of time writing and sat on panels for Cosmopolitan and Adweek. Now I am one of four co-founders and The head of talent scouting for The Elephant Room a new breed of creative agency that I've began with Dan Saxby (Former CEO of iris). Dan left alongside myself and we came up with The Elephant Room.
After starting in planning and navigating around creative as a copywriter, then PR and onto accounts. I realised I was just clued up on culture. Sourcing the talent for a voiceover for an award winning Adidas advert to sourcing talent for Robinsons fruit shoot TV ad. My copywriting skills proved worthy when my lines were chosen to be on the Dominos flyer and my creative strategy idea developed for internal use at Samsung.
Two month intensive programme, learning about advertising, marketing and media. A head start into the creative world of advertising. Understanding roles of Account managers, to brand strategy to client services. This was a new way of disrupting the industry proving that those without experience in marketing can most definitely experience worse.
I completed my degree in dance, performance and graduated in November 2015.