Shannon Connolly

Freelance Copywriter

London, United Kingdom
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About me

I'm that rare unicorn that possesses both strategic and creative thinking. I honed my storytelling skills over the last decade working in journalism, marketing and advertising. I love working with brands that do good and helping small brands grow.

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  • Writing
  • Brand Storytelling
  • Content Creation
  • Influencer Marketing
  • Copy Crafting
  • Press Copywriting
  • Marketing Strategy
  • Copywriting
  • Ad Copywriting
  • Strategic Planning

Companies I’ve worked with

  • S

    Self Employed

    • S


      • T

        THB Verve

        Work history


        Freelance Copywriter & Strategist

        Self Employed

        Apr 2018
        • London, United Kingdom
        • Freelance
        • Storytelling for brands - from strategy to execution. Brand narratives, content creation, video scripts, briefing documents, press releases, advertorial and digitorial copy and product copy. I like to believe I bring a balance of strong strategic skills and highly creative thinking to all projects. I have a passion for storytelling and my experience spans traditional and digital media as well as PR and journalism. I thrive as part of a creative team and love a good brainstorm. I'm inspired by brands that work for positive change.


        Copywriter & Brand Strategist

        THB Verve

        Apr 2015 - Mar 2018
        • Durban, South Africa
        • Full Time
        • My role was two fold: Conceptualise and develop successful strategies that drive brand growth and meet client objectives and produce creative, conceptual ideas and copy elements for integrated campaigns. Clients: Vaseline, TRESemme, POND'S, Rama, Dawn, Skip, Lifebuoy, Shield, Unilever brightFuture; Danone, RCL Foods, KFC, Flora, Domestos, Revlon.


        Marketing Copywriter


        Apr 2012 - Mar 2015
        • Durban, South Africa
        • Full Time
        • A small business venture where I enjoyed writing copy solutions for other startups including web copy, PR content, business proposals and physical marketing materials and online campaigns.



        Feb 2000 - Feb 2004
        • South Africa
        • Bachelor of Arts specialising in English Studies. Honors in English Studies