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3INA is a brave, bold and new approach to beauty. Part of the initial marketing team, I launched the brand, Covent Garden flagship store in London in February and have been supporting retail franchise globally since then. The brand is currently having an aggressive retail roll-out plan with global expansion in mature and emerging markets such as South Africa, South of Europe, Australia, Nordics, Latin America, Asia. RESEARCH • Brandpositioning • Creative brainstorming and inputs on music, events, workshop and more • Ethnography and researches about influencers and consumer pro le – who is the 3INA girl? • Different competitors analysis ACTIVATION • Liaise on a daily basis with the creative agency Mario Testino+ , the creative and digital agency Margaret_ and also Push PR agency • Support the social media management • Coordinate and assisting the two rst campaigns • Assist in planning and managing events • Organisation of the sponsorship with the Graduate Fashion Week and deal with the Pitchfork festival • Work closely alongside the product team to support the launch of new products • Work closely alongside the digital manager to develop the CRM and the data acquisition programs BRAND VISUAL IDENTITY • Workcloselyalongsidethedesignteam to ensure the right visual identity • Writecreativebriefsforin-store,websiteand social media assets • Developinganddeliveringthepointof sale material • Coordinatingthemerchandisingofthestore following the global Marketing calendar Global franchised partners • Coordinateandsupporttheglobalmarketingfor new countries opening • Share the global marketing strategies to the partners. Ensure that they are regularly updated and understood • Provide support and assistance with the partners globally on a regular basis through weekly calls • Create, update and share marketing guidelines and material
Sales Gossip, awarded startup of the year in 2014 by the Guardian, is a website and mobile app that offers access to sale and promotional updates aggregated from over 1,300 fashion and beauty retailers. • Contribute to the short and long term marketing strategy • Pay Per Click campaigns management on Google Adwords and Bing Adwords • Manage SEO campaigns • Google Analytics management • Set up and managing native advertising and Facebook campaigns • Social media content and management