Sharmadean Reid

Sharmadean Reid

Owner and Founder WAH Nails LtdUnited Kingdom
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Sharmadean Reid

Sharmadean Reid

Owner and Founder WAH Nails LtdUnited Kingdom
About me
WAH Nails pioneered a new environment for nails salons as destination stores and was at the forefront of launching nail art to be the number one beauty trend of the last 5 years. Starting out as a small fanzine for street smart young girls across the globe, I had an idea to open a physical space where this new wave of Downtown Girls could hang out, form friendships and build communities, all under the guise if getting your nails done in a cool environment. WAH Nails opened shop in the summer of 2009 and the WAH Nails Flagship salon is located in Topshop Oxford Circus. We have painted nails all over the world for a host of corporate and VIP clients, such as Opening Ceremony, Nike, Grand Prix and Jimmy Choo. My team of 20 nail artists have painted everyone from 13 year old girls to young pop starlets to supermodels. I published two books - The WAH Book of Nail Art and the WAH Book of Downtown Girls offering nail tutorials and entrepreneurship advice to those not able to make it to the London salon and I continue to mentor and volunteer to assist young women achieve their dreams where possible. My future plans for WAH are international salon franchising and product development. My brilliant team have achieved so much in the last 5 years to change the culture of nails and I'm excited about what we can achieve in the next five!
Projects
  • A$AP Rocky - Purple Kisses
    A$AP Rocky - Purple KissesA$AP Rocky - Purple Kisses Music Video, cast & styled by Sharmadean Reid.
  • WAH Nails Books
    WAH Nails BooksTwo WAH Nails books written by Sharmadean Reid.
  • STUSSY X CASSETTE PLAYA
    STUSSY X CASSETTE PLAYAWork for Stussy Cassestte x Playa
  • ARENA HOMME +
    ARENA HOMME +Work for Arena Homme +
  • QVEST MAGAZINE
    QVEST MAGAZINEWord for Qvest Magazine.
  • Atlanta Dream$ - New American Noise
    Atlanta Dream$ - New American NoiseProducer of this short film.
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Projects credited in
  • Top 50 companies to work for in 2021
    Top 50 companies to work for in 2021Looking to kickstart or pivot your career in 2021? We’ve put together a list of 50 top companies to work for! We formulated this list by using insights from the popularity of companies and the jobs they post on The Dots, topped off with a dash of our team’s wisdom and a good mix of brilliant charities and pro-social companies. Be sure to follow your favourites to stay up to date with their events and all-important job opportunities!
  • This Black History Month 2020, meet 100 rising stars inspiring change
    This Black History Month 2020, meet 100 rising stars inspiring changeWe still have a long way to go when it comes to conquering the lack of diversity in all industries – which is why it is so important for us, as a platform, to use our force for good. True diversity at every level is the key to innovation and success, so we celebrate and promote Black talent throughout the year, including via our list of brilliant Black leaders. This is definitely not an exhaustive list, so we’re always looking to unearth more incredible rising stars to feature and promote, to h
  • International Women’s Day 2020, meet 100 trailblazers redefining the creative industry
    International Women’s Day 2020, meet 100 trailblazers redefining the creative industryAt The Dots, International Women’s Day isn’t just a day – it’s a whole month! A time to take over the site and shine a light on the women and non-binary people redefining the creator landscape. For #IWD2020, we asked industry leaders to nominate the trailblazing women and non-binary people they think will redefine the creative and digital industries over the coming years. The list we’ve put together is one that beams with brilliant, talented people and their dedication to positive change. Book
  • Squarespace x WePresents: Make It Real - Sharmadean Reid
    Squarespace x WePresents: Make It Real - Sharmadean ReidAs the founder of Beautystack and WAH Nails, Sharmadean Reid’s mission is to use technology to empower women economically, socially and culturally. In 2006, while still in school, Reid founded WAH as a hip-hop magazine for girls. She then founded WAH Nails, originally as a side project, in 2009. Seven years later, she opened a salon in Soho, London, showcasing a Virtual Reality Nail Design app in collaboration with DVTK and is constantly looking for ways to push the salon experience further thr
  • Squarespace partners with WePresent: Make It Real
    Squarespace partners with WePresent: Make It RealSquarespace and WePresent would like to announce their latest collaboration, a docu-series entitled, “Make It Real.” Featuring four woman-identifying Black Squarespace customers from the U.S. and the U.K., the videos highlight personal and professional stories that speak to the entrepreneurial spirit. Black women are the fastest growing segment of entrepreneurs and small business owners, particularly in the United States, forging paths for the new generation to follow and setting standards for t
  • ES Magazine | Sharmadean Reid
    ES Magazine | Sharmadean Reid
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Work history
    Company Director
    Energy Marketing Manager
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Skills
  • Fashion
  • Advertising
  • Creative Direction
  • Photoshop
  • Entrepreneurship
  • Digital Marketing
  • Graphic Design
  • Brand Development
  • Social Media
  • Creative Strategy
  • Integrated Marketing
  • Adobe Create Suite
Education
    BA(Hons) Fashion Communication and Promotion
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