Sharmadean Reid

Owner and Founder WAH Nails Ltd

  • LevelSenior
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsEntrepreneur - Marketer - Art Director


Projects credited in

About me

WAH Nails pioneered a new environment for nails salons as destination stores and was at the forefront of launching nail art to be the number one beauty trend of the last 5 years. Starting out as a small fanzine for street smart young girls across the globe, I had an idea to open a physical space where this new wave of Downtown Girls could hang out, form friendships and build communities, all under the guise if getting your nails done in a cool environment. WAH Nails opened shop in the summer of 2009 and the WAH Nails Flagship salon is located in Topshop Oxford Circus. We have painted nails all over the world for a host of corporate and VIP clients, such as Opening Ceremony, Nike, Grand Prix and Jimmy Choo. My team of 20 nail artists have painted everyone from 13 year old girls to young pop starlets to supermodels. I published two books - The WAH Book of Nail Art and the WAH Book of Downtown Girls offering nail tutorials and entrepreneurship advice to those not able to make it to the London salon and I continue to mentor and volunteer to assist young women achieve their dreams where possible. My future plans for WAH are international salon franchising and product development. My brilliant team have achieved so much in the last 5 years to change the culture of nails and I'm excited about what we can achieve in the next five!


  • Fashion
  • Advertising
  • Creative Direction
  • Photoshop
  • Entrepreneurship
  • Digital Marketing
  • Graphic Design
  • Brand Development
  • Social Media
  • Creative Strategy
  • Integrated Marketing
  • Adobe Create Suite

People I’ve worked with

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Companies I’ve worked with

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  • The Dots

    The Dots

    • Technology
  • ASOS


    • Fashion
  • Boiler Room

    Boiler Room

    • Music
  • Refinery29


    • Digital Media

Work history


Company Director

WAH Nails Ltd

Feb 2009


Energy Marketing Manager


Feb 2012 - Aug 2012


Sportswear Editor & Editorial Researcher

Arena Homme Plus

Mar 2006 - Aug 2010



BA(Hons) Fashion Communication and Promotion

Central Saint Martins

Aug 2003 - Aug 2007