I’m a versatile multidisciplinary designer and brand specialist with experience across 50+ global brands and startups in industries like CPG, beauty, fashion, home spaces, wellness, tech, SaaS, and finance. I’ve cofounded my design agency, led remote teams and worked closely with founders, so I truly get the pulse of what it takes to grow something meaningful and from scratch.
Work history
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Brand ConsultantFornax Energy
London, United KingdomPart Time
A UK-based company revolutionising home heating by making clean, energy-efficient solutions
• Created an investor catalogue to support pre-September fundraising.
• Currently revamping website, iconography, and brand identity.
• Developing an organic LinkedIn strategy to grow followers from 278 to 1,000 in 2 months time.
• Driving social engagement efforts aimed at boosting visibility and achieving a 30% sales uplift.
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Freelance Visual DesignerSHOPLINE
- London, United Kingdom
A SaaS platform providing unified commerce solutions, spanning e-commerce, POS, and CRM.
• Optimised web design and checkout flow, achieving 50% faster checkout and 8x faster shopping speed.
• Created decks for Denby Pottery and scaled EMEA merchants from 36 to nearly 300.
• Supported social strategy and marketing, growing outreach from 3.5L in Asia to 5L+ globally.
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Skills
- Brand Strategist
- Storytelling
- AI
- Team Management
- Adobe
- Product Development
- Consumer Behaviour
- Social Media Marketing
- Corporate Branding
- Leadership
Education
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Master in Brand ManagementKingston Business School
London, United Kingdom
My course includes these subjects :
Global Marketing Management, Strategic Brand Management, Branding Design, Buyer Behaviour, Marketing Communications, Market Research and Data Analysis
Progress so far :
• Achieved A+ for case study on Beiersdorf’s brand architecture and NIVEA’s umbrella strategy.
• Developed a global marketing and brand strategy for the course and scored 75% in a team of 5 members.
• Designed a mixed-method research plan for Kingston Savings Bank using SPSS market survey.
• Selected at #TheFoodWasteHackathon, developed sustainable solutions with peers from 12 universities.
• Dissertation in progress- “AI Agents – Human Communication for Marketing.”
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Bachelors in designNational institute of fashion technology Kannur
- India
My course includes these subjects :
Print design, surface embellishments, weave design, graphic arts, textile science, forecasting trends, colour theory, fashion studies, garment construction, communication, social media, ads.
Works done :
• Collaborated with Zara Women on a Spring/Summer ’19 print project, under industry lead supervision.
• Designed 7–8 prints for a sustainable loungewear line during internship; the collection crossed ₹1L+ in sales within two weeks of launch.
• Developed a grass fibre woven coat collection for graduation; the project attracted investment interest from a Swedish ethical fashion brand.
• Graduated with 7.4 CGPA, specialised in prints, graphics, & home spaces.