About me
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Projects
Projects credited in
Work history
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Marketing ExecutiveThe Mandy Network
- London, United KingdomFull Time
• Working with the Head of Digital Marketing to successfully implement The Mandy Network digital/traditional marketing strategy/roadmap
• Manage digital marketing channels across 2 products, Film & TV crew and Theatre (e.g. website, blogs, emails and social media) to ensure brand consistency.
• Ensure robust marketing ROI & KPI measurements are tracked and maintained.
• Design and implement strategies based on thorough analysis and optimisation in order to maximise member engagement and revenue generation.
• Assist with managing The Mandy Network social media accounts and paid social campaigns
• Responsibility for writing creative and engaging content across all channels
• Integrated member conversion and retention campaigns with main focus on converting non paying member base (90,000),
• Member acquisition - Reaching out to potential partners within Film and TV crew and Theatre industries and finalising reciprocal partnerships which include multi-channel promotion, sponsorship and hosting events
-Sourcing new members via industry data-bases, and online channels
• Report on all email campaigns through internal reporting system and Google analytics to ensure campaigns are optimised
Marketing ExecutiveGLL
- London, United KingdomFull Time
• Managed all marketing activity for 40 leisure centres in the London West region reporting to senior marketing executive. Localised activities including PR, website creation, membership acquisition campaigns, retention campaigns, physical branding, e-marketing and digital campaigns (social, PPC)
• Campaign management - owned the planning, delivery and project management of multiple integrated acquisition and retention marketing campaigns across multiple channels including outdoor, print, direct and digital.
• Monitoring and evaluation: Produced campaign reports summarising key results against campaign objectives
• Managing global campaigns: Linking in with central marketing team to deliver global campaigns across region
• Managed tactical digital requests including SEO, PPC/social media which is briefed through agency All Response Media.
• Managed all centre photoshoots, video content requests and PR support
• Content writing: Writing creative copy for print, email, social media and digital content
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Skills
- Content Writing
- Marketing Strategy
- Social Media Marketing
- Brand Indentity
- Account Managment
- Google Analytics
- B2C Campaigns
- Email Campaign
- Stakeholder Management
- Client Relationship
Education
Bachelor of Arts (B.A.) Upper Second Class Honour, Advertising with Marketing CommunicationLeeds Beckett University
- Leeds, United Kingdom