I am a fashion copywriter & social media manager. I have spent the last 5+ years penning words and managing social media channels for fashion, beauty & lifestyle brands.
I've worked for the likes of Liberty, River Island, ASOS, Kurt Geiger, TKmaxx.com, Oasis, Monsoon Accessorize, Selfridges, Matchesfashion.com, John Lewis, Arcadia and many more! I have also worked with agencies Manning Gottlieb OMD, Steel London and Otherway.
Using my expertise in copywriting, content strategy, SEO knowledge and tone of voice adaptability, combined with a passion for words, innovation and fashion and retail, I pride myself on being able to create content customers will engage with and brands are proud of.
Work history
Digital CopywriterTK Maxx
London, United KingdomFreelance
Took ownership of copy briefs from start to finish. Wrote compelling & creative copy for weekly emails (12 -14 per week, sent to over 1.5 million subscribers), ensuring copy was in line with the brand’s tone of voice.
• Produced copy for category headers, weekly homepage & landing pages & key seasonal campaigns with a consideration for SEO keywords.
• Oversaw and supervised the work of freelance/junior copywriters.
• Generated ideas for campaigns, content, and concepts.
• Helped develop the brand’s tone of voice working alongside marketing & senior management.
• Edited/proofread content to a high level of accuracy and consistency before content went live.
• Worked closely with Digital Designers to ensure copy and design together deliver impactful communication
Skills
- Copywriting
- SEO
- Copywriting Editorial
- Fashion
- Blogger Outreach
- Blogging
- Content
- Social Media Marketing
- Email Campaign
- Eccomerce