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sheena isokariari

Fashion Copywriter/Social Media Manager

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsFreelance Copywriter - Social Media Manager - Content Writer

About me

I am a fashion copywriter & social media manager. I have spent the last 5+ years penning words and managing social media channels for fashion, beauty & lifestyle brands. I've worked for the likes of Liberty, River Island, ASOS, Kurt Geiger,, Oasis, Monsoon Accessorize, Selfridges,, John Lewis, Arcadia and many more! I have also worked with agencies Manning Gottlieb OMD, Steel London and Otherway. Using my expertise in copywriting, content strategy, SEO knowledge and tone of voice adaptability, combined with a passion for words, innovation and fashion and retail, I pride myself on being able to create content customers will engage with and brands are proud of. 

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  • Copywriting
  • SEO
  • Copywriting Editorial
  • Fashion
  • Blogger Outreach
  • Blogging
  • Content
  • Social Media Marketing
  • Email Campaign
  • Eccomerce

Work history


Digital Copywriter

TK Maxx

Aug 2016
  • London, United Kingdom
  • Freelance
  • Took ownership of copy briefs from start to finish. Wrote compelling & creative copy for weekly emails (12 -14 per week, sent to over 1.5 million subscribers), ensuring copy was in line with the brand’s tone of voice. • Produced copy for category headers, weekly homepage & landing pages & key seasonal campaigns with a consideration for SEO keywords. • Oversaw and supervised the work of freelance/junior copywriters. • Generated ideas for campaigns, content, and concepts. • Helped develop the brand’s tone of voice working alongside marketing & senior management. • Edited/proofread content to a high level of accuracy and consistency before content went live. • Worked closely with Digital Designers to ensure copy and design together deliver impactful communication